Nottingham, UK – Richard Ramchurn, a computer science PhD candidate at the University of Nottingham, has developed an interactive film, The MOMENT, that adapts its storyline depending on the viewer’s subconscious responses.
Billed as a ‘brain-controlled movie’, the 27-minute feature ‘explores a dark future where brain-computer interfaces are the norm’. Sensors that record electrical brain activity are attached to the viewer's head to track his or her level of attention. As attention drops, signals are sent to a system that switches the scene. With six possible combinations of each scene, the full film has more than 101 trillion combinations for each viewing.
The interactive film hints at a future of media, where neuro-experiences – those that look to expand consumer cognition and perception through triggering neurological responses – could offer an extreme form of personalised entertainment. For more, read the Experience 2020 report.