Work by ESP TV and Pioneer Works, New York. Photography by Andrew Romer Work by ESP TV and Pioneer Works, New York. Photography by Andrew Romer
Work by ESP TV and Pioneer Works, New York. Photography by Andrew Romer Work by ESP TV and Pioneer Works, New York. Photography by Andrew Romer
Work by ESP TV and Pioneer Works, New York. Photography by Andrew Romer Work by ESP TV and Pioneer Works, New York. Photography by Andrew Romer
Work by ESP TV and Pioneer Works, New York. Photography by Andrew Romer Work by ESP TV and Pioneer Works, New York. Photography by Andrew Romer

Algorithm tv

03 : 03 : 2017 ESP TV : Futuretainment : Television

New York – ESP TV is broadcasting a surrealist social experiment based on the daily grind of office life.

  • The real office and staff of Pioneer Works are placed in the spotlight for a six-week television series
  • Breaking the fourth wall, viewers get an equal view of the cast, crew and production work

For six weeks, creative researchers Pioneer Works’ Brooklyn office has been relocated to the building’s main exhibition space, where the average 9:00am–5:00pm working day has been turned into a performative televisual installation broadcast on the Manhattan Neighborhood Network. The series was created by ESP TV, a mobile television studio known for experimental broadcasting with underground artists.

The open-plan set, painted in a vivid chroma blue and featuring movable walls, is presented as the new workplace for the staff of Pioneer Works. As they go about their daily routines, the footage is mixed live on-site by directors Victoria Keddie and Scott Kiernan. In a far cry from the melodrama of reality tv, Work contains no dialogue and the office workers are as much in the limelight as on those behind the scenes creating the show.

The result is an absurd television show that verges on social experiment. To distance the show further from modern entertainment, the staff log on to an evolving algorithm at the start of each working day, which combines the cast’s names with production terms. The following nonsensical script of camera commands then informs the episode’s apparently random editing and subtitles.

‘It takes what you love from television, theatre and blooper reels, and it forces you to acknowledge what is real and what is synthetic,’ Keddie told Wallpaper*.

The Big Picture

Rather than adhering to the scripted tropes or guilty pleasures of reality television, ESP TV and Pioneer Works are disrupting the industry by challenging what it means to entertain. Read our Futuretainment macrotrend for more on how brands are capturing audiences preoccupied in the digital world.

Discover More Daily Signals
Coach spotlights banned books in Explore Your Story campaign

Daily Signals

Coach spotlights banned books in Explore Your Story campaign

Luxury brand Coach has partnered with publishing company Penguin Random House and a range of independent publishers across Asia-Pacific to create f...
Luxury : Design : Marketing
New collagen research points to a more precise era of beauty claims

Daily Signals

New collagen research points to a more precise era of beauty claims

A review from the UK’s Anglia Ruskin University has confirmed that daily collagen supplementation delivers measurable improvements in ski...
Beauty : Wellness : Health
Stat: Asia’s middle class gripped by financial anxiety, FWD survey finds

Daily Signals

Stat: Asia’s middle class gripped by financial anxiety, FWD survey finds

More than 70% of Asia’s middle-class consumers feel anxious about their financial wellbeing, limiting their ability to plan for the long term, acco...
Anxiety : Midlife : Generation X
Merrell marks 45 years of outdoor footwear with It Starts Outdoors campaign

Daily Signals

Merrell marks 45 years of outdoor footwear with It Starts Outdoors campaign

Merrell is celebrating its 45th anniversary with the launch of its first global brand platform, It Starts Outside, and a new creative direction aim...
Sports : Wellness : Advertising & Branding
Men’s Health magazine republishes deleted CDC pages as public health information disappears

Daily Signals

Men’s Health magazine republishes deleted CDC pages as public health information disappears

Men’s Health magazine is republishing online pages and datasets previously accessible on the Centers for Disease Control and Prevention website.
Health And Wellness : Public Health : Media
Stat: How convivial dining is on the decline

Daily Signals

Stat: How convivial dining is on the decline

Nearly one in five people now eat dinner on the sofa, according to a new global study by Ingka Group (Ikea’s parent company) – a sign that the...
Food : Drink : Statistic
How Norway’s Consumer Council is fighting back against enshittification

Daily Signals

How Norway’s Consumer Council is fighting back against enshittification

The Norwegian Consumer Council has launched a satirical film campaign to accompany its new report on the deterioration of digital products and serv...
Technology : Value : Sustainability
Is fashiontainment the future of retail loyalty?

Daily Signals

Is fashiontainment the future of retail loyalty?

Fashion retailer Gap Inc has launched Encore, a loyalty programme designed to connect fashion, entertainment and cultural experiences across its po...
Fashion : Retail : Gap
Stat: Gen Z faces a widening gender divide

Daily Signals

Stat: Gen Z faces a widening gender divide

A survey of 23,000 people in 29 countries suggests that Gen Z men hold more traditional views on gender roles than older generations, revealing a c...
Society : Gen Z : Statistc
ITB Berlin 2026: Regenerative hospitality takes centre stage

Daily Signals

ITB Berlin 2026: Regenerative hospitality takes centre stage

On the final day of ITB Berlin 2026, speakers highlighted regenerative hospitality as the next frontier for luxury travel, calling for a shift from...
Travel : Hospitality : Sustainability
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN