Gareth Pugh unveils an interactive preview of his opera costumes
Antigona by Gareth Pugh and Werflow, Global

Gareth Pugh unveils an interactive preview of his opera costumes

Global ­– The preview of the costumes, which feature in an adaptation of the opera Antigona, was created in collaboration with Werkflow.

Antigona by Gareth Pugh and Werflow, Global

Global ­– The preview of the costumes, which feature in an adaptation of the opera Antigona, was created in collaboration with Werkflow.

The preview depicts the garments in an interactive digital space to re-contextualise the opera’s narrative and showcase the designs virtually.

Split into four parts that examine four of the opera’s main characters, the artwork enables users to interact with and view the garments in a variety of ways.

‘We often discuss the use of the game space as a theatrical space,’ says Tom Wandrag, co-founder of Werkflow. ‘The concept of reframing Antigona against a futurist backdrop seemed like the perfect opportunity to work towards taking Pugh and creative director Goshka Macuga’s ideas beyond what is possible on stage.’

Antigona debuted at the Staatstheater Kassel in Germany on 10 June to coincide with the opening of the fourteenth edition of the Documenta art fair.

The Big Picture

  • As LS:N Global examined in our Futuretainment macrotrend, cultural institutions are developing initiatives that take their physical offerings into the digital sphere
  • Content creators are using digital spaces to intellectualise video games. Read our Intelligent Gaming microtrend to find out more
Discover More Daily Signals
Can mixed-reality theatre re-invent the stage?

Daily Signals

Can mixed-reality theatre re-invent the stage?

An Ark, a mixed-reality theatre experience at The Shed in New York, is exploring how digital technology can transform live performance while preser...
Immersive Theatre : Media : Entertainment
Prada excavates the past to shape menswear’s future

Daily Signals

Prada excavates the past to shape menswear’s future

Raf Simons and Miuccia Prada’s autumn/winter 2026 menswear collection presented at Fondazione Prada in Milan, Italy, was an exercise in layered arc...
Fashion : Luxury : Society
Stat: Youth employment anxiety rises as AI threatens entry-level roles

Daily Signals

Stat: Youth employment anxiety rises as AI threatens entry-level roles

A growing majority of young people in the UK are entering work with deep anxiety about their career prospects, according to new research from the K...
Workplace : Society : Statistic
Will.i.am launches Trinity EV as AI-first solution for urban mobility

Daily Signals

Will.i.am launches Trinity EV as AI-first solution for urban mobility

Musician and entrepreneur Will.i.am has launched Trinity, a single-passenger, three-wheeled electric vehicle (EV) that is designed around an AI agent.
Mobility : Technology : Sustainability
Gap creates chief entertainment officer role to drive fashiontainment

Daily Signals

Gap creates chief entertainment officer role to drive fashiontainment

Gap Inc has appointed Pam Kaufman as its first-ever chief entertainment officer, a newly created role designed to develop a ‘fashiontainment’ platf...
Fashion : Entertainment : Media
Stat: Nearly a third of children starting school are struggling with basic analogue skills

Daily Signals

Stat: Nearly a third of children starting school are struggling with basic analogue skills

Nearly a third of children starting reception in England and Wales are struggling with basic analogue skills, revealing a widening gap between home...
Screen Time : Technology : Child Development
How building Bishoftu Airport positions Ethiopia as African travel epicentre

Daily Signals

How building Bishoftu Airport positions Ethiopia as African travel epicentre

Ethiopia has broken ground at Bishoftu International Airport, a new mega-hub designed by Zaha Hadid Architects that aims to become the largest avia...
Travel : Infrastructure : Airport
Miffy Mood Lab uses blind-box mechanics to turn emotion into retail engagement

Daily Signals

Miffy Mood Lab uses blind-box mechanics to turn emotion into retail engagement

Miffy Mood Lab has opened at the official Miffy store in London, celebrating the release of Mr Maria’s Miffy Colourful range while experimenting w...
Retail : Emotional Experiences : Mystery Box
Stat: Menopause symptoms improve with community-led fitness programme

Daily Signals

Stat: Menopause symptoms improve with community-led fitness programme

Peloton and Respin Health have released new findings from a targeted study examining women’s health during perimenopause and menopause, revealing t...
Menopause : Women's Health : Wellness
The North Face fuses ancient art with performance gear

Daily Signals

The North Face fuses ancient art with performance gear

As Lunar New Year approaches, The North Face is celebrating both the Year of the Horse and its 60th anniversary with a limited-edition collection t...
Fashion : Luxury : Sports
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN