Painting reality

26 : 01 : 2017 Virtual Reality : Oculus : Futuretainment

US – A short film created using the Oculus Quill tool highlights the creative potential of virtual reality (VR).

  • Dear Angelica follows the story of a young girl who reconnects with her deceased mother by watching old films
  • Quill enables users to paint in VR on an infinitley scalable canvas
Dear Angelica by Oculus Story Studio, US Dear Angelica by Oculus Story Studio, US
Dear Angelica by Oculus Story Studio, US Dear Angelica by Oculus Story Studio, US
Dear Angelica by Oculus Story Studio, US Dear Angelica by Oculus Story Studio, US
Dear Angelica by Oculus Story Studio, US Dear Angelica by Oculus Story Studio, US

Dear Angelica, which premiered at the 2017 Sundance Film Festival, is the first short film created using the Oculus Quill tool. Quill was developed especially for the project and is designed to enable a greater degree of artistic expression than other VR painting tools.

Users can paint in a range of different styles including watercolour, pencil and oil. The tool features a special function developed by visual effects supervisor Iñigo Quilez that tracks the user’s movements and plays them back, revealing the process behind the piece and giving viewers an inside look at the artist’s style and methods.

‘What you see in paintings is a window into someone’s artistic interpretation of the world. In VR you don’t see that persons point of view through a window – you are inside it,’ says director Saschka Unseld.

The Big Picture

The next wave of immersive VR projects such as Dear Angelica and Untethered are unlocking the potential of VR as an art medium, and inspiring new forms of storytelling.

Discover More Daily Signals
Boots and Anya Hindmarch bring everyday joy to the bathroom

Daily Signals

Boots and Anya Hindmarch bring everyday joy to the bathroom

Anya Hindmarch has partnered with Boots on a limited-time beauty concept store on Pont Street in London and co-created a whimsical essentials range.
Beauty : Retail : Collaboration
Heinz redesigns packaging for mess-free eating on the move

Daily Signals

Heinz redesigns packaging for mess-free eating on the move

The Heinz Dipper is a carton for fries with a built-in ketchup compartment, designed to reduce spills and make condiments easier to use outside of ...
Food : Design : Packaging
Stat: Gen Z rethink drinking as Dry January gains momentum

Daily Signals

Stat: Gen Z rethink drinking as Dry January gains momentum

Gen Z may not fit the stereotype of a sober generation, but many are re-assessing their relationship with alcohol.
Drink : Gen Z : Statistic
Natuurhuisje frames nature as the protagonist in new brand campaign

Daily Signals

Natuurhuisje frames nature as the protagonist in new brand campaign

Dutch holiday rental platform Natuurhuisje has launched a campaign that positions nature as an active presence, patiently waiting for travellers se...
Nature : Travel : Campaign
Foresight Friday: Rose Coffey, senior foresight analyst

Daily Signals

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...
Identity : Social Media : The Time Economy
Stat: Visual shopping drives Gen Z decision-making

Daily Signals

Stat: Visual shopping drives Gen Z decision-making

Gen Z is redefining how we discover, curate and shop. According to Pinterest, 69% of Gen Z agree that visual results are more helpful than text or ...
Discovery : Retail : Statistic
Sephora joins forces with Tabasco for heat-infused lip gloss debut

Daily Signals

Sephora joins forces with Tabasco for heat-infused lip gloss debut

Sephora Collection has teamed up with Tabasco to launch a limited-edition lip gloss range that brings the cult hot sauce label’s fiery identity int...
Beauty : Branding : Food
Stat: Textile recycling economy gathers pace

Daily Signals

Stat: Textile recycling economy gathers pace

The global clothing and textile recycling market is being cemented as a core pillar of fashion’s circular economy. Valued at £10.1bn ($13.6bn, ...
Sustainability : Fashion : Statistic
Norwegian Cruise Line revives 1990s tagline to re-energise the category

Daily Signals

Norwegian Cruise Line revives 1990s tagline to re-energise the category

Norwegian Cruise Line (NCL) is reviving its 1990s tagline ‘It’s Different Out Here’ as the centrepiece of a full brand reset.
Marketing : Branding : Travel
Fujifilm turns instant photography into a creative time tool

Daily Signals

Fujifilm turns instant photography into a creative time tool

Fujifilm has unveiled the instax mini Evo Cinema, a new hybrid instant camera set to launch on 30 January 2026.
Technology : Time Economy : Consumer Behaviour
You have 1 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN