Virtual conversations
Untethered by Ryan and Amy Green, Colorado

Virtual conversations

Colorado – A new virtual reality video game enables players to verbally interact with the story’s characters.

Untethered trailer by Ryan and Amy Green, Colorado

Colorado – A new virtual reality (VR) video game enables players to verbally interact with the story’s characters.

  • Untethered was developed by Ryan and Amy Green, creators of narrative video game That Dragon, Cancer
  • Players assume the role of a local radio DJ and carry out tasks including recording ads, taking calls and playing records

Developed for Google’s Daydream VR platform, Untethered uses Google Assistant’s voice-recognition technology to enable players to use their voice to interact with the game’s characters. Players record radio spots and take ‘on-air’ calls from listeners to progress the narrative, which is divided into a series of episodes.

VR projects typically use touch to bridge the physical-digital divide, but Untethered marks the first time that voice has been used as the primary form of interaction in VR gaming.

‘We care a lot about exploring the specific strengths of video games as a medium for storytelling – you can’t talk to a book or a movie and expect it to change the story,’ Amy Green, co-creator of Untethered, tells LS:N Global. ‘A game, however, is able to respond in this way. We wanted players to feel like they are a character in Untethered so letting them talk to the other characters felt like a natural choice.’

The Big Picture

Advanced VR platforms enable consumers to interact with digital environments in an increasingly realistic manner, opening up the potential for unprecedented levels of escapism. To find out more, read our Virtual Reality Market.

Discover More Daily Signals
The Trend: Phygital Fittings

Daily Signals

The Trend: Phygital Fittings

Virtual try-ons are evolving from transactional tools into immersive, emotionally aware stages for exploration, self-expression and co-creation.
Retail : Fashion : Technology
The Campaign: John Lewis celebrates 100 iconic products for its centenary

Daily Signals

The Campaign: John Lewis celebrates 100 iconic products for its centenary

UK department store John Lewis marked 100 years of its Never Knowingly Undersold promise with a new multimedia campaign created by advertising comp...
Retail : Advertising : Branding
The Viewpoint: Tactile Touchpoints

Daily Signals

The Viewpoint: Tactile Touchpoints

In a retail climate marked by economic anxiety and digital overload, the act of in-store customisation is emerging as a cultural salve, with shoppe...
Retail : Customisation : Craftsmanship
The Space: ASOS Live redefines fashion shopping through creator-led video content

Daily Signals

The Space: ASOS Live redefines fashion shopping through creator-led video content

Online retailer ASOS has launched ASOS Live, a new video shopping experience designed to merge inspiration, content and commerce within its app.
Retail : Fashion : Technology
The Big Idea: Six Storified Retail Environments

Daily Signals

The Big Idea: Six Storified Retail Environments

Storified retail crosses entertainment with hospitality to provide experiences that immerse visitors in emotive, local and cultural moments which d...
Retail : Hospitality : Storytelling
The Trend: Women’s Sports Economy

Daily Signals

The Trend: Women’s Sports Economy

Summer 2025 will be remembered as a landmark season, shaping the future for women’s sport. While star athletes such as British football player Chlo...
Sports : Health : Wellness
The Big Idea: Muscle Longevity

Daily Signals

The Big Idea: Muscle Longevity

Muscle health is emerging as the next frontier of longevity lifestyles, with consumers increasingly focused on building and preserving strength wel...
Health : Wellness : Sport
The Campaign: Oura flips the script on ageing in new Give Us the Finger campaign

Daily Signals

The Campaign: Oura flips the script on ageing in new Give Us the Finger campaign

In June 2025, wearable health tracker Oura launched a campaign challenging cultural norms around ageing 
Health : Wellness : Sport
The Viewpoint: Democratising wellness

Daily Signals

The Viewpoint: Democratising wellness

In 2025, Neko Health opened UK clinics in Manchester and London (Covent Garden and Shoreditch), with the latter becoming the brand’s new flagship l...
Health : Wellness : Sport
The Space: Nike and Palace build a playground for London’s creative youth

Daily Signals

The Space: Nike and Palace build a playground for London’s creative youth

In November 2025, Nike and Palace joined forces to launch Manor Place, a free cultural and sporting hub in South London that brings skateboarding, ...
Health : Wellness : Sport
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN