Canada – Investment management platform Wealthsimple’s new advert shows Millennials how easy it is to start investing.
- The ad centres on a young man confronted with confusing financial advice
- The campaign, Mad World, was shown in Canada during the Golden Globe Awards
Delivered with the stylistic quality of a short film, the campaign centres on a young man confronted with a variety of confusing and often overwhelming financial advice. It is the company’s second go-to-market campaign, and offers a distinct, Millennial-friendly approach to investment.
‘Wealthsimple’s mission is to make investing simple and affordable,’ Rudy Adler, Wealthsimple chief product officer, tells LS:N Global, ‘especially for a new generation of investors who are continually inundated with financial advice. Mad World takes the feeling many young investors have to an absurd degree, and shows that investing can be simple if you drown out the noise.’
Backed by financial and technology experts, Wealthsimple provides a long-term investment management service without the fees and account minimums associated with traditional investment managers.
The Big Picture
Brands are tapping into the financial anxieties of Millennials to let them know that the decisions that come with growing up don’t have to be overwhelming. For more, see The Society of Grownups Activate.