Need to Know
07 : 04 : 22

US – While many cannabis brands centre on a wellness aesthetic, Houseplant is breaking the mould with a new brand identity inspired by toys and collectibles.

Its updated packaging takes inspiration from toy brand Lego, with stackable and collectable cannabis tin jars. The identity, by design studios Pràctica and Ma-Ma, also combines a punchy typeface with modern visuals.

This playful visual refresh allows Houseplant to stand out in an ever-more saturated market, while its stackable and re-usable jars hint at a more sustainable approach to packaging. ‘We wanted to leverage Houseplant’s playful identity and design as something that could be collected and re-used over time,’ says Javier Arizu, co-founder of Pràctica. ‘The stackable nature of the jar was conceptualised with this in mind.’

Through this redesign, Houseplant veers away from its vintage-inspired roots, evolving to broaden its appeal. Similarly, we’ve been tracking the ways that CBD has embraced luxurious cues to become a more covetable product.

Atlanta – The multinational beverage company’s latest drink, the Coca-Cola Zero Sugar Byte, aims to recreate the flavour of the internet and comes with a slew of digital features.

The limited-edition beverage, part of the brand’s experimental Creations platform, was formulated as an ideal gaming refreshment. According to a press release, the drink's flavour mimics the sensation of powering up a game.

The packaging of the drink, which comes in shades of neon violet and green, acts as a portal to digital realms. By scanning the QR code on the can, drinkers can access a bespoke island on Fortnite that has been developed with gaming company PWR. When players arrive on the island, they'll encounter four sensory-inspired multi-player mini-games where they can interact with other gamers and consumers.

Bridging the physical and the virtual worlds, Coca-Cola Zero Sugar Byte takes a multi-sensory approach to both beverages and the metaverse – similar to how the perfume industry has embraced Digital Fragrances.

With strong sales across the world, the art market is picking itself up after its sharpest recession in 10 years. In 2021, global art and antique sales leapt by 29%, surpassing pre-pandemic levels in 2019.

According to UBS and Art Basel’s annual Art Market Report, digital collectibles and non-fungible tokens (NFTs) fared particularly well last year. Art sales on the Ethereum, Flow and Ronin blockchains reached a staggering £8.5bn ($11.1bn, €10.2bn) in 2021, up from £22.9m ($30m, €27.5m) in 2020. But not all auction houses, gallerists and dealers benefitted from the NFT windfall, as many digital art sales were conducted on separate platforms that fall outside of the traditional art world.

Auction houses showed the strongest growth in the traditional art sector, a factor that’s been attributed to the industry’s existing digital offering and ability to live-stream sales remotely. In 2021, public auction sales grew by 47% to reach an estimated £20.1bn ($26.3bn, €24.1bn).

The art market’s recovery in 2021 highlights the importance of digital infrastructure to its future prosperity. As NFTs enter the sector, these findings also show how Eclectic Connoisseurship is evolving to include new asset classes.