Pepsi

Pepsi launches soft drink sweetened with cane sugar

Big Ideas

Pepsi launches soft drink sweetened with cane sugar

Soft drinks brand Pepsi has launched Caleb’s Kola, a new range of artisanal soda drinks.
Pepsi : Caleb's Cola : Whole Chain Thinking
PepsiCo dips into the US hummus market

Big Ideas

PepsiCo dips into the US hummus market

PepsiCo dips into the US hummus market
Fast Food : Food Marketing : Dipping Food
Myanmar market report

Markets

Myanmar market report

After five decades of virtual isolation under the ruling military dictatorship, the opening up of Myanmar has led to a flood of interest from forei...
Myanmar : UN : United Nations
Soda wars: Pepsi film brand-jacks Coca-Cola

News

Soda wars: Pepsi film brand-jacks Coca-Cola

US – Drinks brand Pepsi has created a parody video, poking fun at Coca-Cola’s Super Bowl advertisement.
Advertising : Mirage : Brand-jacking
PepsiCo launches fat-blocking cola in Japan

Big Ideas

PepsiCo launches fat-blocking cola in Japan

PepsiCo launches fat-blocking cola in Japan
Pepsi : Pepsico : Japan
Brandalism

Micro Trends

Brandalism

Smart brands are using the expectations of one brand to convey the values of another in acts of Brandalism. These Brandalists are crashing competit...
Branding : Vandalism : Competition
SXSW Overview 2012

Big Ideas

SXSW Overview 2012

Founded in 1987, South By Southwest (SXSW) began as a festival focused on music. In 1994, it added film and multimedia components, and in 2011 it a...
Nike : Pointburst : FedEx
Pepsi Next: Campaign is a real laugh for fans

News

Pepsi Next: Campaign is a real laugh for fans

Pepsi Next: Campaign is a real laugh for fans
Pepsi : Pepsi Next : Facebook
The Future of Music : 10 Trends

Macro Trends

The Future of Music : 10 Trends

LS:N Global looks at the top ten trends that are informing how the music industry reconfigures itself in the digital era.
Music : Tunes : Entertainment
Conscience Commerce

Micro Trends

Conscience Commerce

In these austere times, as some brands take an ethical stand through Brandstanding, so many are helping consumers with a conscience express their c...
BOGOA : Buy One Give One Away : Donation
Pepsi is in the pink with a flavour of winter

Big Ideas

Pepsi is in the pink with a flavour of winter

Pepsi is in the pink with a flavour of winter
Pepsi : Limited Edition : Unconventional Flavours
Gourmet Junk: Drinks

Micro Trends

Gourmet Junk: Drinks

Driven by nostalgia, today’s urban consumers demand upscale versions of junk food and drink.
Junk Food : Nostalgia : Milkshakes
Latest Starbucks app is a gift for customers

Big Ideas

Latest Starbucks app is a gift for customers

Latest Starbucks app is a gift for customers
Pepsi : Customer Loyalty : Bespoke Drinks
Refreshing generosity: Pepsi promotes giving

News

Refreshing generosity: Pepsi promotes giving

Refreshing generosity: Pepsi promotes giving
Gaming : Culture : Gamification
Pepsi shows green credentials in PET project

Big Ideas

Pepsi shows green credentials in PET project

Pepsi shows green credentials in PET project
Eco : Carbon : Plastic
Pepsi focuses on plans for a healthier future

Big Ideas

Pepsi focuses on plans for a healthier future

Pepsi focuses on plans for a healthier future
Pepsico : Coca-Cola : Health
Branding & Packaging Futures

Macro Trends

Branding & Packaging Futures

As the climate changes, economies lurch, austerity bites and technology advances, consumers are expecting more from less in all things in the Turbu...
Eco : Consumption : Throw Away
Sponsorship Futures

Markets

Sponsorship Futures

Current estimates show that despite recession and the ensuing collapse in advertising expenditure, worldwide spending on sponsorship and related ac...
Sponsorship : Emotional Economy : Red Bull
Drink me: New juice Branding & Packaging targets the value-conscious consumer

News

Drink me: New juice Branding & Packaging targets the value-conscious consumer

Drink me: New juice Branding & Packaging targets the value-conscious consumer
Value Driven Products : Average Packaging : Value Aesthetic
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