Workout

Gymshark launches inclusive diffuse sweat headband for textured hair

News

Gymshark launches inclusive diffuse sweat headband for textured hair

In February 2024, fitness apparel specialist Gymshark introduced the Diffuse Sweat Headband, a ground-breaking solution tailored to meet the unique...
Inclusion : Diversity : Sports
Fitness brand Les Mills launches Spaghetti Legs pasta

News

Fitness brand Les Mills launches Spaghetti Legs pasta

Fitness brand Les Mills has launched a limited-edition line of wholewheat pasta, with the tagline ‘get sweaty, then eat spaghetti’.
Sports & Leisure : Design : Food & Drink
A flat soda created for long-distance runners

News

A flat soda created for long-distance runners

Satisfy and Trailrunner have introduced a new addition to the energy drinks category – non-carbonated, cola-flavoured soda.
Exercises : Workout : Outdoor
A fitness campaign celebrating phygital communities

News

A fitness campaign celebrating phygital communities

Sports retailer Intersport is tapping into the phygital aspect of fitness in its new running and training films, in response to the need for sports...
Health : Wellness : Technology
Virtual Sanctuaries

Micro Trends

Virtual Sanctuaries

The growth of the wellness industry can probably be linked to our increasingly digital lives. But while many of us feel that our wellbeing depends ...
Virtual Sancturies : Digital Wellness : Wellness
Hilton introduces gym equipment in rooms

News

Hilton introduces gym equipment in rooms

US – The Five Feet to Fitness concept fosters physical and mental wellness among travellers.
Hospitality : Wellness : Travel
Fitness clubbing

News

Fitness clubbing

London – A new fitness space by the Ministry of Sound combines elements of clubbing with a full-body training programme.
Ministry Of Sound : Fitness : The Polarity Paradox
Airport workout

Big Ideas

Airport workout

Maryland, US – A new workout space at Baltimore-Washington International Airport combines high-end travel with fitness on the go.
Roam Fitness : Travel : Optimised Self
Sweat ’n’ shop

News

Sweat ’n’ shop

Zurich – Balboa Bar & Gym combines fitness, retail and leisure in one rugged space.
Balboa Bar & Gym : Fitness : Destination
A new Ethos

News

A new Ethos

London – ETHOS is a new yoga studio in Shoreditch that offers hard-core fitness training with a side helping of spirituality.
Yoga : Wellness : Ethos
Seriously sporty

News

Seriously sporty

Global – Sportswear brand Asics is targeting a new audience in its latest campaign, which pits fitness goals against the trappings of youth.
Asics : 180 Amsterdam : Want It More
Get Fit Kwik

News

Get Fit Kwik

UK – Kwik Fit is inviting customers to work out at its car repair and service centres throughout January.
Kwik Fit : Fit Kwik : Exercise
Preview: Destination Fitness

News

Preview: Destination Fitness

Across the world, new wellness centres provide a huge range of nutritional advice, equipment and expert support to help people become their better ...
Destination Fitness : Optimisers : Gyms
World-class workout

News

World-class workout

New York – Forget working out, the biggest challenge at Nike’s 45 Grand fitness hub is getting in.
Nike : 45 Grand : Luxury
Design nourishment

News

Design nourishment

Mexico – A new range of workout supplements is shunning the turbocharged world of bodybuilding.
Nativetech By Siemalab : Supplements : Anagrama
Septuagenarian sweat

Big Ideas

Septuagenarian sweat

UK – New survey from Nuffield Health reveals that 70-year-olds are its most frequent gym-goers, notching up more monthly visits than Millennials an...
Septuagenarians : Boomers : Nuffield Health
Spin out: Gym channels competitive spirit with gamified workouts

News

Spin out: Gym channels competitive spirit with gamified workouts

Los Angeles – The high-end gym Equinox is bringing gaming into the fitness studio. Its new spin class, The Pursuit, pitches riders against one an...
Equinox : The Pursuit : Gamification
Net-A-Porter to launch site dedicated to sportswear

Big Ideas

Net-A-Porter to launch site dedicated to sportswear

Net-A-Sporter will offer luxury sportswear for women who want to go straight from ballet to brunch.
Net-A-Porter : Activewear : Luxury
Feel the burn: Cycling studio for holistic health

News

Feel the burn: Cycling studio for holistic health

London – Londoners have a new workout hotspot – Psycle – a spinning studio that brings a holistic approach to a healthy body.
Psycle : Spinning : Workout
H&M introduces sportswear line fit for Olympians

Big Ideas

H&M introduces sportswear line fit for Olympians

H&M introduces sportswear line fit for Olympians.
Lululemon : Tennis : Function
New York cycling gym riding high as sales rise

Big Ideas

New York cycling gym riding high as sales rise

New York cycling gym riding high as sales rise
Cycling : Soulcycle : Fitness
Clarins hails exercise benefits to boost treatment

Big Ideas

Clarins hails exercise benefits to boost treatment

US – Cosmetics brands are working with boot camp and gym class organisers to highlight the benefits of exercise when combined with the use of their...
Clarins : Cosmetics : Boot Camp
Just log it: Nike+ unveils in-home training

News

Just log it: Nike+ unveils in-home training

Just log it: Nike+ unveils in-home training
Interactive : Intuitive Futures : Future Home
In for the ride: Amateur takes on Tour de France

News

In for the ride: Amateur takes on Tour de France

In for the ride: Amateur takes on Tour de France
Advertising : Marketing : Bicycling
Marathon kit: Sportswear fit for the challenge

News

Marathon kit: Sportswear fit for the challenge

Marathon kit: Sportswear fit for the challenge
Network Evening : Jill Hawkins : Marathon
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