gym

Ikea unveils collection of home fitness and wellness essentials

News

Ikea unveils collection of home fitness and wellness essentials

Ikea is stepping into the home fitness arena with the launch of Dajlien, a limited-edition collection set to hit markets in January 2024.
Sports : Leisure : Design
Flannels invites shoppers to test out retail fitness

News

Flannels invites shoppers to test out retail fitness

The department store is welcoming a Barry’s fitness studio into its Liverpool flagship store, recognising the mutual benefits of the tie-up.
Sports & Leisure : Retail : Health & Wellness
Anytime Fitness is championing gym inclusivity

News

Anytime Fitness is championing gym inclusivity

Responding to the lack of inclusivity in the fitness sector, gym chain Anytime Fitness is challenging typical assumptions about who goes to the gym.
Health & Wellness : Fitness : Media & Entertainment
H-O-TT designs furniture for active homebodies

News

H-O-TT designs furniture for active homebodies

Design studio H-O-TT is combining furniture with exercise equipment in its new conceptual homeware collection, Furfit.
Design : Health & Wellness : Furniture
Britons combine fitness with flings

News

Britons combine fitness with flings

According to research by Colliers International, gyms are increasingly multi-functional spaces that play host to a variety of social activities.
Date : Online Dating : Gym
Stat: UK gym membership is on the rise

News

Stat: UK gym membership is on the rise

Research by Mintel has discovered an impressive rise in UK gym memberships, up by 15% from 2014 to 2019.
Health : Wellness : Fitness
Eco-fitness

Micro Trends

Eco-fitness

Gyms are harnessing the power of people’s workouts to reduce energy consumption and demonstrate their environmental credibility.
Wellness : Health : Fitness
Raw Movement

Design Directions

Raw Movement

Inspired by human movement and touch, wellness interiors and packaging designers are embracing a raw aesthetic, experimenting with primitive shap...
Human Movement : Blok London : Boutique Fitness
Outside in

Big Ideas

Outside in

London – Biofit has opened an indoor biophilic gym in a bid to encourage a more sustainable approach to fitness.
Biofit : Whole-system Thinking : Wellness
Active Recovery

Micro Trends

Active Recovery

Brands are encouraging consumers to reset, restore and rejuvenate.
Active Recovery : Precovery : Snapbac
Sports culture

News

Sports culture

Beijing – Nike recently invited Coordination Asia to create a one-off Nike Studio in an art gallery to coincide with the World Athletics Cham...
Nike Studio : Coordination Asia : Body Temples
Design nourishment

News

Design nourishment

Mexico – A new range of workout supplements is shunning the turbocharged world of bodybuilding.
Nativetech By Siemalab : Supplements : Anagrama
Septuagenarian sweat

Big Ideas

Septuagenarian sweat

UK – New survey from Nuffield Health reveals that 70-year-olds are its most frequent gym-goers, notching up more monthly visits than Millennials an...
Septuagenarians : Boomers : Nuffield Health
Gymspiration

News

Gymspiration

Oregon, US – A Nike campaign has shed light on the internal struggle of the amateur athlete in a more human take on fitness culture. 
Better For It : Nike : Shake It Off
Spin out: Gym channels competitive spirit with gamified workouts

News

Spin out: Gym channels competitive spirit with gamified workouts

Los Angeles – The high-end gym Equinox is bringing gaming into the fitness studio. Its new spin class, The Pursuit, pitches riders against one an...
Equinox : The Pursuit : Gamification
Gym glam: StellaSport hits the shelves of high street retailers

News

Gym glam: StellaSport hits the shelves of high street retailers

UK – Adidas has teamed up with Stella McCartney for StellaSport, its new range of sportswear aimed at younger women.
Adidas : StellaSport : Afro-pastiche
Net-A-Porter to launch site dedicated to sportswear

Big Ideas

Net-A-Porter to launch site dedicated to sportswear

Net-A-Sporter will offer luxury sportswear for women who want to go straight from ballet to brunch.
Net-A-Porter : Activewear : Luxury
The cult of Body Temples goes extreme

Big Ideas

The cult of Body Temples goes extreme

Fitness classes like Project Fit are introducing new levels of intensity.
Fitness : Soulcycle : Gym Talk
The Flat Age Society

Macro Trends

The Flat Age Society

Something exciting is in the air. Forget everything you thought about being old, or age, even. In the society of the future, age isn’t just a num...
Baby Boomers : Age : Agelessness
Gym Talk

Micro Trends

Gym Talk

Faced with a proliferation of pop-up movements and mass participation classes, gyms are changing how they speak about fitness, becoming more pers...
Gym : Fittness : IBISWorld
On your bike: Virgin takes re-con man to the gym

News

On your bike: Virgin takes re-con man to the gym

UK – January: a time of New Year’s resolutions and gym and health club advertising. Amidst the usual parade of gym bunnies and bright-eyed exhortat...
Gym : Health Club : Fitness
JWT Austerity Index

Markets

JWT Austerity Index

Five years of recession have changed British consumer lifestyles. The JWT Austerity Index helps brands navigate this altered landscape.
Grey Pound : Over-60s : Over 60s
Mole hill: Danish gym swells up from underground

News

Mole hill: Danish gym swells up from underground

Hellerup, Denmark – Architects firm Bjarke Ingels Group (BIG) has designed an underground high school gymnasium with an undulating roof and sustain...
School : School Design : Underground Architecture
Femclusivity

Micro Trends

Femclusivity

In A Room of One’s Own, first published in 1929, Virginia Woolf argued that a lack of money and privacy had prevented women from achieving creative...
Private Members Club : Grace Belgravia : Women Only
Barber's Gym

Design Directions

Barber's Gym

Another new workout fad bursts onto the scene every five minutes. For the uninitiated it is a minefield – normal gyms are alienating, bikram yoga i...
London : The Athena Women : Hackney
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