Activewear

News

Laundry brand Kair caters for sustainable wardrobes

In response to growing interest in sustainable fashion, Kair has launched a range of specialised detergents, fabric softeners and garment freshener...

Sustainability : Fashion : Society

News

Nike champions store staff as brand ambassadors

The activewear giant is shifting the spotlight towards its shopfloor staff in a bid to stimulate footfall across its bricks-and-mortar retail spaces.

Retail : Sports & Leisure : Fashion

Lululemon captures carbon to create eco-friendly fabrics

News

Lululemon captures carbon to create eco-friendly fabrics

As part of its ongoing environmental efforts, activewear brand Lululemon is partnering with biotechnology company LanzaTech to recycle carbon emiss...

Technology : Sustainability : Sports & Leisure

Thinx activewear promotes period exercise

News

Thinx activewear promotes period exercise

Period underwear brand Thinx is moving into the activewear space with its new range of workout apparel.

Sports : Health & Wellness : Activewear

Nike (M) is its first range of maternity activewear

News

Nike (M) is its first range of maternity activewear

The sports brand is introducing its first maternity line which caters for active women during and after pregnancy.

Fashion : Retail : Maternity

Stat: Men’s activewear overtakes women’s sales

News

Stat: Men’s activewear overtakes women’s sales

According to a study by the NPD Group, the men’s activewear market grew by 2% in 2019.

Health : Health And Fitness : Fashion

Athleisure Market

Markets

Athleisure Market

Athleisure is now widely stocked, from Sports Direct to Selfridges, and the pervasive sports and casual apparel trend is not going away.

Athleisure : Health & Wellbeing : Fitness

News

No compromise

Canada – Activewear label Penningtons is showing that plus-size women can hold their own at yoga despite what some people might think.

Penningtons : Plus-size : Activewear

Cool and response

News

Cool and response

New York – Brooklyn-based label Chromat has launched a new active clothing collection that responds to the wearer’s physiology.

Chromat : Activewear : Biomimicry

Big Ideas

Denim redux

San Francisco – Levi’s is embracing the athleisure movement with its new range of super-stretchy denim jeans.

Levi Strauss & Co : Athleisure : Denim

Big Ideas

Brazilian activewear brand plans expansion drive in US

Founded in São Paulo in 1988, activewear brand Track & Field is preparing an ambitious retail expansion push in the US.

Expansionist Brands : Activewear : Brazil

Gym glam: StellaSport hits the shelves of high street retailers

News

Gym glam: StellaSport hits the shelves of high street retailers

UK – Adidas has teamed up with Stella McCartney for StellaSport, its new range of sportswear aimed at younger women.

Adidas : StellaSport : Afro-pastiche

Bold and beautiful: The new label for the modern female adventurer

News

Bold and beautiful: The new label for the modern female adventurer

London – Strategist Collyn Ahart has re-invented adventurewear for the modern woman with the new Bowndling lifestyle range.

Bowndling : Female : Activewear

Activewear boutique opens in Manhattan blending fashion, fitness and music

Big Ideas

Activewear boutique opens in Manhattan blending fashion, fitness and music

Bandier, which bills itself as ‘the first fashion, fitness and music boutique’, has opened a pop-up shop in Manhattan’s Flatiron District, with a...

Bandier : Activewear : Body Temples

Micro Trends

Health Goth

A new style tribe is taking fashion’s obsession with haute activewear to macabre extremes.

Subculture : Activewear : Goth

Lululemon plans menswear store in New York

Big Ideas

Lululemon plans menswear store in New York

Activewear brand Lululemon will open its first stand-alone men’s store in Soho, New York.

Lululemon Athletica : New York : Menswear

Net-A-Porter to launch site dedicated to sportswear

Big Ideas

Net-A-Porter to launch site dedicated to sportswear

Net-A-Sporter will offer luxury sportswear for women who want to go straight from ballet to brunch.

Net-A-Porter : Activewear : Luxury

Ahead of the game: Nike unveils 3D-printed sports bag for World Cup

News

Ahead of the game: Nike unveils 3D-printed sports bag for World Cup

Brazil – Nike has created a 3D-printed sports bag for selected players at the World Cup.

3-D Printing : Nike : Sportswear

Urban Outfitters to launch new activewear line

Big Ideas

Urban Outfitters to launch new activewear line

Urban Outfitters, the retail brand aimed at teenagers and hipsters, is launching Without Walls, an activewear line designed to appeal to the Mille...

Urban Outfitters : Retail : Millennials

H&M introduces sportswear line fit for Olympians

Big Ideas

H&M introduces sportswear line fit for Olympians

H&M introduces sportswear line fit for Olympians.

Lululemon : Tennis : Function

Second skin: Flexible footwear for studio to street

News

Second skin: Flexible footwear for studio to street

US – Nike has pushed the boundaries of activewear once again with the launch of the Nike Studio Wrap Pack, a line of lightweight footwear desi...

Nike : Footwear : Yoga

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