Bold and beautiful: The new label for the modern female adventurer

27 : 11 : 2014 Bowndling : Female : Activewear

London –  Strategist Collyn Ahart has re-invented adventurewear for the modern woman with the new Bowndling lifestyle range. 

Bowndling Bowndling website
Bowndling Bowndling Adventurewear
Bowndling Bowndling Adventurewear
Bowndling Adventurewear Bowndling Adventurewear
Bowndling Adventurewear Bowndling Adventurewear

At our Womenomics Network Evening in 2013, strategist Collyn Ahart told us that ‘in two years we are all going to be looking for adventure’. With her new line she aims to tap into this growing market. 

The collection is designed to be seasonless and includes key pieces such as a lightweight, water-repellent jacket and a merino fleece bomber jacket. With a focus on high-end design, the company aims to emulate the success of the direct to consumer model made popular by brands such as Warby Parker and Harry’s.

‘We define adventure in the broadest terms,’ Ahart tells LSN Global. ‘We would say an entrepreneur is an adventurer as much as Sylvia Alice Earle. We were thinking about timeless design and the key pieces you would want in your everyday wardrobe.’

For more on the adventurist mindset, read our Man-venturism microtrend and Adventurism design direction.

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