New York – Becca McCharen’s Brooklyn-based label Chromat has launched a new active clothing collection that responds to the wearer’s physiology.
The Momentum spring/summer 2016 collection uses Intel’s Curie Module, a piece of hardware designed specifically for smart clothing, which allows garments to respond to the wearer’s changing physiology and environment during exercise.
For example, the Aeros sports bra responds to rising body temperature, adrenaline and stress levels by activating cooling vents on its side.
The collection also features more conceptual pieces including the Adrenaline dress. Composed of 3D-printed panels of carbon fibre, the dress expands into an imposing bat-like shape when it senses spikes in the wearer’s adrenaline.
The Big Picture: Consumers are looking to optimise their performance in all facets of life. Find out more about how brands are making the Self Quant movement resonate on a more emotional level in our macrotrend The Optimised Self.