Cool and response
Momentum spring/summer 2016 by Chromat, New York

Cool and response

New York – Brooklyn-based label Chromat has launched a new active clothing collection that responds to the wearer’s physiology.

Momentum spring/summer 2016 by Chromat, New York Momentum spring/summer 2016 by Chromat, New York
Momentum spring/summer 2016 by Chromat, New York Momentum spring/summer 2016 by Chromat, New York
Momentum spring/summer 2016 by Chromat, New York Momentum spring/summer 2016 by Chromat, New York

New York – Becca McCharen’s Brooklyn-based label Chromat has launched a new active clothing collection that responds to the wearer’s physiology.

  • The collection was inspired by the idea that clothing should respond and adapt to the wearer
  • The garments serve as an extension of the wearer’s sensory systems

The Momentum spring/summer 2016 collection uses Intel’s Curie Module, a piece of hardware designed specifically for smart clothing, which allows garments to respond to the wearer’s changing physiology and environment during exercise.

For example, the Aeros sports bra responds to rising body temperature, adrenaline and stress levels by activating cooling vents on its side.

The collection also features more conceptual pieces including the Adrenaline dress. Composed of 3D-printed panels of carbon fibre, the dress expands into an imposing bat-like shape when it senses spikes in the wearer’s adrenaline.

The Big Picture: Consumers are looking to optimise their performance in all facets of life. Find out more about how brands are making the Self Quant movement resonate on a more emotional level in our macrotrend The Optimised Self.

Discover More Daily Signals
AG1’s new campaign is an ode to morning people

Daily Signals

AG1’s new campaign is an ode to morning people

Supplements company AG1 has launched a campaign that frames the morning as a sacred window for intention-setting and self-regulation.
Health : Wellness : Marketing
Netflix refreshes kids’ profiles with simplified design and smarter recommendations

Daily Signals

Netflix refreshes kids’ profiles with simplified design and smarter recommendations

Netflix has updated its children’s viewing experiences by simplifying navigation and helping younger viewers to find content faster. 
Netflix : Streaming : Media & Entertainment
Stat: Gen Z and Millennial women drive art market growth

Daily Signals

Stat: Gen Z and Millennial women drive art market growth

According to the Art Basel & UBS Survey of Global Collecting 2025, high-net-worth women spent 46% more than men on art and antiques i...
Art : Luxury : Statistic
Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Daily Signals

Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Unplugged, the digital detox brand behind off-grid cabins that lock away phones and reconnect guests with nature, has teamed up with comedian Munya...
Technology : Health And Wellness : Marketing
McDonald’s steals flavours from around the world

Daily Signals

McDonald’s steals flavours from around the world

McDonald’s has launched a limited-edition World Heist menu, bringing ‘stolen’ favourites from international markets to UK customers.
Food : Drink : McDonalds
Stat: AI accelerates discovery but not decisions, as shoppers still need to verify before buying

Daily Signals

Stat: AI accelerates discovery but not decisions, as shoppers still need to verify before buying

AI is becoming central to online shopping journeys, but most consumers still double-check its advice before making a purchase, according to new res...
Techonology : Retail : Artificial Intelligence
Dolmio gets saucy in bold World Pasta Day campaign

Daily Signals

Dolmio gets saucy in bold World Pasta Day campaign

To mark World Pasta Day, Dolmio has stripped things back in a cheeky new campaign by creative agency T&P.
Marketing : Advertising : Humour
Nike launches neuroscience-based footwear to boost athlete focus and presence

Daily Signals

Nike launches neuroscience-based footwear to boost athlete focus and presence

Nike has introduced Mind 001 and Mind 002, the first neuroscience-driven footwear designed to help athletes lock in their mindset pre- and post-com...
Sport : Fashion : Health
Stat: Listening to music beneficial to brain health and dementia prevention

Daily Signals

Stat: Listening to music beneficial to brain health and dementia prevention

Listening to music could be a simple yet powerful tool in protecting long-term brain health, according to new research from Monash University in Me...
Health & Wellness : Music : Statistic
Modem and Google DeepMind explore AI-driven design with Ross Lovegrove

Daily Signals

Modem and Google DeepMind explore AI-driven design with Ross Lovegrove

Design studio Modem, in collaboration with Google DeepMind and Studio Ross Lovegrove, has unveiled Seed 6143, an experimental project exploring hum...
Technology : Design : Aesthetics
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN