US – Nike has pushed the boundaries of activewear once again with the launch of the Nike Studio Wrap Pack, a line of lightweight footwear designed for increasingly popular barefoot workouts such as yoga, Pilates and barre.
The design features an open-toe foot wrap, detachable ribbons and a street-safe, flexible flat sole. The pieces are interchangeable so that the wearer can adapt the level of comfort and control during exercise.
Aesthetically modelled on the ballet shoe, the Studio Wrap is designed to retain the barefoot feel of a studio workout while offering hygienic protection and silicone traction for increased grip. Nike women’s footwear product director Ann Marie Fallow says: ‘The Studio Wrap really was a game changer for us. It’s a new way to look at footwear.’
As consumer appetite for Kaizen Living increases, innovative brands are developing solutions that meet the needs of proactive consumers, offering stylish products that extend the bodies’ potential and maximise our capacity for self-improvement.