Design nourishment

Where rippled abs and bulging biceps adorn the cartons of protein powders and energy boosters, Anagrama’s branding for Nativetech, by Siemalab, looks elsewhere. Drawing inspiration from the colourful world of fitness attire, Anagrama created a brand that won’t look out of place next to a pair of Nike Zooms or the latest kit from Lululemon. A clean neon two-tone design, combined with a numerical system that simplifies the steps and instructions for use, makes this a workout addition that packs a punch.

The Big Picture: Enhancement is the key when it comes to The Optimised Self. Although nutritional supplements have been around for a while, brands need to consider a new market of discerning and style-conscious optimisers.