Nike Studio created by Coordination Asia, Beijing Nike Studio created by Coordination Asia, Beijing
Nike Studio created by Coordination Asia, Beijing Nike Studio created by Coordination Asia, Beijing
Nike Studio created by Coordination Asia, Beijing Nike Studio created by Coordination Asia, Beijing
Nike Studio created by Coordination Asia, Beijing Nike Studio created by Coordination Asia, Beijing
Nike Studio created by Coordination Asia, Beijing Nike Studio created by Coordination Asia, Beijing

Sports culture

07 : 09 : 2015 Nike Studio : Coordination Asia : Body Temples

Beijing – Nike recently invited Coordination Asia to create a one-off Nike Studio in an art gallery to coincide with the World Athletics Championships, hosted in the city in August.

  • Nike continues to build brand association beyond the sports realm
  • Sportswear is no longer confined to the gym and is now a part of wider culture

The studio’s design features large-scale motivational graphics and neon-framed workout zones. The polished studio space includes a futuristic black yoga room lit by an LED grid reminiscent of a gaming aesthetic. In contrast, luxurious wooden and marble benches decorate the gallery that features portraits of athletes.

Shanghai-based studio Coordination Asia describes the project as ‘a fully immersive experience based around ideas of infinity and empowerment’. It says the design cues are transparency and lightness, which emerge in the studio’s combination of luminescence and darkness, and the use of gridlines to play with perspective.

The studio’s location in a contemporary art gallery gives the pop-up studio a symbiotic character that encourages art lovers to improve their fitness and fitness fans to engage with the arts.

The Big Picture: In our 2013 macrotrend Body Temples, we predicted that sports and fitness would become one of the key areas of cultural expansion, moving away from its previously functional market space towards a more elevated position through integration with other sectors.

Discover More Daily Signals
Vacheron Constantin’s La Quête du Temps stars in Louvre exhibition

Daily Signals

Vacheron Constantin’s La Quête du Temps stars in Louvre exhibition

Luxury Swiss watchmaker Vacheron Constantin has unveiled La Quête du Temps at the Louvre, a monumental automaton clock to celebrate the brand’s 270...
Luxury : Watches : Retail
Mandarin Oriental to open first golf and wellness resort in Dubai

Daily Signals

Mandarin Oriental to open first golf and wellness resort in Dubai

Mandarin Oriental is expanding its luxury footprint in Dubai with its first dedicated golf resort and branded residences, set to open in 2030.
Travel : Hospitality : Luxury
Stat: Medical misinformation is a growing concern for US Women

Daily Signals

Stat: Medical misinformation is a growing concern for US Women

A recent survey by Clue reveals that 82% of US women are concerned about encountering medical misinformation online, with over half (55%) reporting...
Stats : Statistic : Statistics
Netflix’s Famous Last Words signals a new era of digital legacy

Daily Signals

Netflix’s Famous Last Words signals a new era of digital legacy

Dr Jane Goodall, the renowned ethologist and conservationist passed away this week. An interview she recorded for Netflix’s new series Famous Last ...
Technology : Legacy : Longevity
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Foresight Friday : Content Creation : Media
Stat: Americans’ trust in media declines to record low

Daily Signals

Stat: Americans’ trust in media declines to record low

Media : Trust : Consumer Behaviour
London welcomes the world’s first Museum of Youth Culture

Daily Signals

London welcomes the world’s first Museum of Youth Culture

The world’s first permanent museum dedicated to youth culture is set to open in Camden, London, in December 2025.
Youth : Culture : Museum
Swedish insurer hacks social media algorithms with mental health anthem

Daily Signals

Swedish insurer hacks social media algorithms with mental health anthem

Swedish insurer Länsförsäkringar Göteborg och Bohuslän has launched Detoxify, a subversive campaign that uses music to retrain harmful social media...
Sweden : Social Media : Algorithms
Stat: Gen Z shuns the values most desired by hiring managers

Daily Signals

Stat: Gen Z shuns the values most desired by hiring managers

New research from behavioural-science company Becoming You Labs reveals that only a small fraction of American Gen Z hold the three main values tha...
Youth : Gen Z : Work
Stella McCartney debuts plant-based feathers at Paris Fashion Week

Daily Signals

Stella McCartney debuts plant-based feathers at Paris Fashion Week

At Paris Fashion Week, Stella McCartney unveiled a striking alternative to bird feathers: plant-based Fevvers.
Stella McCartney : Fevvers : Feathers
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN