News 05.08.2020

Need to Know

Luxury phygital retail in Shenzhen, zero-waste skincare that’s grown to order, and Americans demand climate action from their government.

A social-first store from Burberry and WeChat

A social retail shopping concept by Burberry in collaboration with WeChat, Shenzhen

China – Burberry has launched a social retail shopping concept in Shenzhen, developed in collaboration with WeChat.

The phygital experiment integrates gaming, social media and e-commerce into a bricks-and-mortar environment. Combined for use in the physical store space, these elements allow customers to book fitting rooms, virtually pre-select clothes to try on, and make appointments with stylists.

To encourage engagement, the WeChat program also includes a rewards system based on use and visits to the store, which earns users social currency to unlock content such as custom Burberry outfits for their digital avatars.

‘Social media is an increasingly important part of the customer journey and the interaction between social media and physical surroundings is ever more seamless,’ explains Mark Morris, senior vice president of digital at Burberry. ‘Our social retail store in Shenzhen is our response to this. It is a space where the social and physical worlds merge, taking interactions from social media and bringing them into the physical retail environment.’

Retailers are increasingly digitising physical stores to create more seamless, curated and often playful connections with customers.

Haeckels explores grown-to-order skincare

 Bio Restore Membrane by Haeckels, UK  Bio Restore Membrane by Haeckels, UK
 Bio Restore Membrane by Haeckels, UK  Bio Restore Membrane by Haeckels, UK

Margate, UK – The beauty and wellness brand has launched zero-waste eye masks that are grown to order.

The formula for the Bio Restore Membrane eye masks is derived from the ocean to help plump and hydrate the skin surface around the eyes. To create the product, Haeckels cultivates agar in-house, extracting this from the cell walls of seaweed to make the membrane’s material.

Once ordered, the agar is grown over three weeks and infused with aloe vera, hyaluronic acid, witch hazel and cucumber – a process that customers can track via weekly email updates from the team. Once grown and cut to shape, customers add water to the eye masks at home to activate the ingredients, placing them under each eye for a 10-minute treatment. The result is an entirely compostable, zero-waste product that naturally biodegrades.

With the beauty industry increasingly scrutinised for wasteful packaging and production methods, brands such as Haeckels show how the tenets of Bio-positive Beauty can be implemented across company strategies.

Plant-based pest control for eco-conscious homes

US – Pyur Solutions’ plant-powered insecticides combine natural ingredients with eco-friendly packaging.

The EXO range of sprays is made with botanical oils and is designed to target specific urban pests such as spiders and bedbugs.

With the company reporting that 85% of US households use at least one pest control product, the range is created for the growing number of consumers wanting to eschew chemicals in favour of plant-based cleaning products. Each spray is pet and human-friendly, targeting only the nervous system receptors in the specified insects.

Pyur Solutions has also ensured EXO uses recyclable air-powered aerosols without volatile organic compounds (VOCs). The sprays are also designed to be residue-free, effective on all surfaces, and free of strong chemical odours.

As people extend their eco-conscious values to all areas of their lives, brands must ensure that the growth in plant-based lifestyles are also catered to. For more, dive into the Vegan Home Market.

EXO by Pyur Solutions, US

Stat: Two-thirds of Americans demand climate action

Parc de la Distance by studio Precht Parc de la Distance by studio Precht

The majority of Americans are not only seeing the impacts of climate change on their own communities but believe the federal government could do more in its efforts to reduce these environmental impacts, according to a new study by Pew Research Center.

The analysis found that about two-thirds (65%) of American people say the federal government is doing too little to reduce the effects of climate change, which 60% believe is a major threat to the collective wellbeing of the US – the highest share in any Pew Research survey dating back to 2009.

According to the study, Americans are particularly passionate about green energy, with 79% stating that the priority for the country’s energy supply should be developing alternative sources, such as wind and solar.

With US citizens demanding that institutions take action to address the climate emergency, one way brands can step up is by investing in the Renewable Energy Market.

Previous News Articles
Spktrl’s AI diamond ring aims to cut screen time

News

Spktrl’s AI diamond ring aims to cut screen time

Parisian start-up Spktrl is reimagining wearable technology with the launch of its AI-powered Light Ring, a piece of high jewellery designed to cur...
Wellness : Augmented Human : The Synthocene Era
Represent launches in-person fitness competition 247 Mission Rivington

News

Represent launches in-person fitness competition 247 Mission Rivington

British fashion brand Represent has held its first-ever fitness event, 247 Mission Rivington, with 100 athletes competing in a 12‑hour endurance ch...
Sport : Fashion : Fitness
Stat: Technological innovation is driving the future of beauty

News

Stat: Technological innovation is driving the future of beauty

Wealth divides, digital tools and regional identity are reshaping the international beauty market, according to The State of Fashion: Beauty Volume...
Statistic : Stat : Beauty
AI-generated images of animals in plastic help WWF-Korea raise awareness about pollution

News

AI-generated images of animals in plastic help WWF-Korea raise awareness about pollution

WWF-Korea has launched Animal Trash Fashion, a powerful out-of-home campaign using AI to starkly illustrate the devastating impact of plastic pollu...
Sustainability : Design : Advertising
Rixo launches pre-loved resale platform

News

Rixo launches pre-loved resale platform

British fashion brand Rixo is expanding its circular ambitions with the launch of Rixo Pre-Loved, a resale platform where customers buy and sell it...
Retail : Fashion : Sutainability
Stat: Global business travel spending hits historic high

News

Stat: Global business travel spending hits historic high

Business travel is set to reach a record £1.18 trillion ($1.57 trillion, €1.36 trillion) by the end of 2025, according to ...
Stat : Statistic : Global Travel Market
Axe gamifies fragrance sampling with arcade-inspired bus stop activation

News

Axe gamifies fragrance sampling with arcade-inspired bus stop activation

Axe is making fragrance sampling fun again with a new campaign for its Cherry Fizz body spray.
Advertising : Fragrance : Retail
New wearable tracks hydration levels in real time

News

New wearable tracks hydration levels in real time

Researchers at the University of Texas at Austin have developed a non-invasive wearable that continuously monitors hydration levels in real time.
Wearable Technology : Healthcare : Hydration
Stat: Online resale is booming in Britain

News

Stat: Online resale is booming in Britain

Online resale is booming in Britain, with pre-owned shopping now worth £4.3bn ($5.8bn, €5bn) annually and is set to rise to £4.8bn ($6.4bn, €5.5bn)...
Retail : Fashion : Technology
Prada’s 2025 Qixi campaign turns Shanghai’s bridges into a stage for love

News

Prada’s 2025 Qixi campaign turns Shanghai’s bridges into a stage for love

Prada’s campaign for the 2025 Qixi Festival – often referred to as Chinese Valentine’s Day – reimagines China’s legendary love tale through an...
Luxury : Fashion : Chinese Folklore
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN