London – Building on its recent launch of Spectra make-up, which uses reflective particles that react to light from camera flashes, beauty disruptor The Unseen is turning its attention to hair.
The result is Ghost Moments – an exploration into ways of using Spectra products as a temporary hair decoration, as showcased in a collaboration between The Unseen founder Lauren Bowker and Infringe magazine. 'The technology is very similar to that used for reflective road signs. It’s built around a glass bead that is invisible until you shine light through it; when the light hits the back of the bead it comes back out in a focused spectrum,' says Bowker.
Envisaging a future when hair products will be as loud, bright and temporary as nail polish or eye make-up, the application of Spectra to hair is also an investigation of digital culture, and our relationship with our mobile phones. By creating a product only activated by a camera flash, The Unseen ensures that its product is extremely shareable.
Exploring the duality between the visible and the invisible, The Unseen is forging a new era of fun and cerebral cosmetics. To learn more, dive into our recent interview with The Unseen founder Lauren Bowker.
Strategic opportunity
Tired of the pandemic, consumers are turning to bold makeup looks. Beauty companies should consider launching products that are designed to be photographed