Fair hack

16 : 10 : 2015 Sebastien Vargas : Postgram : Storytelling

Switzerland – Postgram is an Instagram-based programme that initiates serendipitous conversations and is the subject of a new film project.

  • Every day we foster relationships online, through follows and interactions using hashtags, likes and comments
  • Postgram uses publicly available information to create real connections, all starting with Instagram
Postgram by Sebastien Vargas at ECAL, Switzerland Postgram by Sebastien Vargas at ECAL, Switzerland
Postgram by Sebastien Vargas at ECAL, Switzerland
Postgram by Sebastien Vargas at ECAL, Switzerland
Postgram by Sebastien Vargas at ECAL, Switzerland

École Cantonale d’Art de Lausanne (ECAL) university student Sebastian Vargas wants to help bridge the digital and physical divide by using Instagram as a directory service to connect him with new people.

Every time Vargas posts a photo on @post.gram, a bot uses its geolocation data to look for someone living nearby using a public directory. Once found, that contact is automatically added to his phone and sent a printed postcard of the image. New contacts are then called to notify them with a proposal to meet and film the encounter.

In one encounter on a pleasant Swiss estate, Route de Chavannes, Vargas meets an unidentified football fan who laments the stadium ban he received while at a game with his brother. In another he meets an unidentified female playwright as she comes to a revelation about the character Antigone of ancient European theatre.

‘Postgram is my personal automated online bot dedicated to the practice of ‘fair hack’,’ says Vargas. Using only open public digital services and applications, the student has been able to adopt an original approach to storytelling.

The Big Picture

The convenience of social media and messaging apps means that we are now more connected online, but the desire to connect in real life is stronger than ever. Find out more in our Stranger Liaisons microtrend.

Discover More Daily Signals
Fujifilm turns instant photography into a creative time tool

Daily Signals

Fujifilm turns instant photography into a creative time tool

Fujifilm has unveiled the instax mini Evo Cinema, a new hybrid instant camera set to launch on 30 January 2026.
Technology : Time Economy : Consumer Behaviour
Nvidia ACE drives adaptive storytelling with AI characters

Daily Signals

Nvidia ACE drives adaptive storytelling with AI characters

Nvidia is taking non-playable characters (NPCs) beyond predictable behaviour with Nvidia ACE, a platform that lets them respond naturally to player...
Gaming : Entertainment : Artificial Intelligence
Stat: India’s consumers lead spending and economic confidence across APAC

Daily Signals

Stat: India’s consumers lead spending and economic confidence across APAC

According to a new report from McKinsey & Co, while consumer sentiment across Asia-Pacific remains stable but selective, India is emerging as a...
Retail : Consumer Behaviour : Statistic
.Lumen wins CES 2026 accessibility award for AI-powered glasses for the blind

Daily Signals

.Lumen wins CES 2026 accessibility award for AI-powered glasses for the blind

European deep tech start-up .lumen has won the CTA Foundation Pitch Competition for Accessibility at CES 2026, receiving a £7,420 ($10,000,€8,550) ...
CES : Technology : Accessibility
The Luminaire turns curated luxury travel into a giftable object

Daily Signals

The Luminaire turns curated luxury travel into a giftable object

Luxury travel company The Luminaire has launched a new range of Experience Cards priced at up to £10,000 ($13,480, €11,530), offering a curated alt...
Travel : Luxury : Gifting
Stat: How cultural relevance is shaping Africa’s gaming market

Daily Signals

Stat: How cultural relevance is shaping Africa’s gaming market

More than half of African gamers say cultural relevance plays an important role in the games they choose, with a similar proportion wanting to see ...
Gaming : Technology : Statistic
Lego’s screen-free Smart Play tests boundaries of tech and imagination

Daily Signals

Lego’s screen-free Smart Play tests boundaries of tech and imagination

At CES 2026, Lego unveiled Smart Play, a connected system that transforms its physical bricks into responsive play experiences using light, sound a...
CES : Technology : Entertainment
Vibram turns barefoot training into mindful movement

Daily Signals

Vibram turns barefoot training into mindful movement

Vibram is expanding its minimalist footwear line with the launch of the FiveFingers V-Soul Foot Map, a women’s model designed for weightlifting and...
Fashion : Footwear : Health & Wellness
Stat: Only one in four Americans act on weight loss

Daily Signals

Stat: Only one in four Americans act on weight loss

New data underscores a persistent challenge for the US fitness and wellness market: motivation remains high, but sustained action does not fol...
Health And Wellness : Obesity : Statistic
L’Oréal shines a light on next-generation beauty tech at CES

Daily Signals

L’Oréal shines a light on next-generation beauty tech at CES

At The Consumer Electronic Show (CES) 2026 in Las Vegas, multinational beauty brand L’Oréal unveiled two light-powered beauty innovations
Beauty : Technology : CES
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN