Fair hack

16 : 10 : 2015 Sebastien Vargas : Postgram : Storytelling

Switzerland – Postgram is an Instagram-based programme that initiates serendipitous conversations and is the subject of a new film project.

  • Every day we foster relationships online, through follows and interactions using hashtags, likes and comments
  • Postgram uses publicly available information to create real connections, all starting with Instagram
Postgram by Sebastien Vargas at ECAL, Switzerland Postgram by Sebastien Vargas at ECAL, Switzerland
Postgram by Sebastien Vargas at ECAL, Switzerland
Postgram by Sebastien Vargas at ECAL, Switzerland
Postgram by Sebastien Vargas at ECAL, Switzerland

École Cantonale d’Art de Lausanne (ECAL) university student Sebastian Vargas wants to help bridge the digital and physical divide by using Instagram as a directory service to connect him with new people.

Every time Vargas posts a photo on @post.gram, a bot uses its geolocation data to look for someone living nearby using a public directory. Once found, that contact is automatically added to his phone and sent a printed postcard of the image. New contacts are then called to notify them with a proposal to meet and film the encounter.

In one encounter on a pleasant Swiss estate, Route de Chavannes, Vargas meets an unidentified football fan who laments the stadium ban he received while at a game with his brother. In another he meets an unidentified female playwright as she comes to a revelation about the character Antigone of ancient European theatre.

‘Postgram is my personal automated online bot dedicated to the practice of ‘fair hack’,’ says Vargas. Using only open public digital services and applications, the student has been able to adopt an original approach to storytelling.

The Big Picture

The convenience of social media and messaging apps means that we are now more connected online, but the desire to connect in real life is stronger than ever. Find out more in our Stranger Liaisons microtrend.

Discover More Daily Signals
Aldar breaks ground on Abu Dhabi’s most ambitious luxury district yet

Daily Signals

Aldar breaks ground on Abu Dhabi’s most ambitious luxury district yet

Aldar, Abu Dhabi’s leading real estate developer, has unveiled Marsa Al Saadiyat – the final phase of Saadiyat Island, one of the most ambitious lu...
Luxury : Residential : Placemaking
Cookson Adventures turns myth into an entertainment-led voyage

Daily Signals

Cookson Adventures turns myth into an entertainment-led voyage

Cookson Adventures is turning Homer’s The Odyssey into a £1.9m ($2.5m, €2.2m) seven-day superyacht experience for up to 12 guests, blending immersi...
Luxury : Travel : Entertainment
Stat: Pre-holiday beauty spend signals rise of ritual-led consumption

Daily Signals

Stat: Pre-holiday beauty spend signals rise of ritual-led consumption

British travellers are investing more in pre-holiday beauty rituals, with new research revealing an average spend of £158 ($213, €184) on prod...
Beauty : Travelling : Statistic
How playful co-creation is expanding beauty’s language

Daily Signals

How playful co-creation is expanding beauty’s language

Paris-based creative studio Buro Nōto has turned children’s unfiltered imagination into a new visual language for beauty. Created with photographer...
Beauty : Make-up : Society
Foresight Friday: Alice Crossley, principal strategic foresight analyst

Daily Signals

Foresight Friday: Alice Crossley, principal strategic foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, principal strategic fores...
Foresight Friday : Climate Crisis : Global Drivers
Stat: Use of AI for luxury shoppers increases with wealth in the US, but decreases in China

Daily Signals

Stat: Use of AI for luxury shoppers increases with wealth in the US, but decreases in China

AI assistants are reshaping luxury shopping, influencing how consumers discover, compare and choose products, according to Face to Face With L...
Luxury : Technology : Statistic
Ikea designs for a generation living life in transit

Daily Signals

Ikea designs for a generation living life in transit

Ikea is launching Kompishäng, a new collection of 13 affordable, portable furniture pieces designed for young city dwellers navigating frequent mov...
Ikea : Moving : Living
Dior gives luxury’s literary turn a nostalgic twist

Daily Signals

Dior gives luxury’s literary turn a nostalgic twist

Dior has transformed Eric Carle’s children’s classic The Very Hungry Caterpillar into a 23-piece luxury capsule collection, bringing one of publish...
Luxury : Fashion : Nostalgia
Stat: US travellers struggle to spot AI-generated destination images

Daily Signals

Stat: US travellers struggle to spot AI-generated destination images

A new survey reveals that only 5% of American travellers can correctly identify real destination photography from AI-generated alternatives, despit...
Artificial Intelligence : Techonology : Travel
BBC revisits iconic brand campaign with 90-star film

Daily Signals

BBC revisits iconic brand campaign with 90-star film

The BBC has launched a new brand campaign re-imagining its 1986 ‘What has the BBC ever given us?’ film for a new generation.
BBC : Slogan : Heritage
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN