Meet your makers

21 : 09 : 2016 Burberry : See Now Buy Now : Festival

London – Burberry has marked the launch of its first see-now-buy-now collection with a festival of craftsmanship.

  • The Makers House exhibition is open to the public and runs until 27 September 2016
  • The event is a celebration of Britain’s finest craftspeople
Makers House, Burberry
Makers House, Burberry
Makers House, Burberry
Makers House, Burberry
Makers House, Burberry

The September Collection, Burberry CEO Christopher Bailey’s first in-season collection, is inspired by Virginia Wolf’s gender-fluid novel Orlando, and was unveiled during a combined men’s and women’s runway show during London Fashion Week.

Makers House is a physical manifestation of the inspiration behind the collection. For one week, the two-floor space, designed in collaboration with luxury homeware and lifestyle store The New Craftsmen, is home to a selection of artists, designers and creators, who will demonstrate their skills through a series of immersive events. Visitors can learn about historic craft pastimes such as passementerie, patchwork quilting, military embellishment, silk screen painting and bookbinding, alongside more modern techniques that reference the collection.

All of the garments from the runway collection are available to view on the second floor for customers with a see-now-buy-now mindset.

The Big Picture

Luxury brands are creating educational and emotional experiences that offer a more immediate path to purchase for consumers. To find out more, read our Brand Educators macrotrend.

Discover More Daily Signals
The Trend:  Romantic Anarchy

Daily Signals

The Trend:  Romantic Anarchy

Younger generations are rewriting the rules of romance – approaching love with equal parts idealism and irreverence.
Pop Culture : Media : Romance
The Big Idea: Branding in the Age of Elasticity

Daily Signals

The Big Idea: Branding in the Age of Elasticity

As the Western world enters a time of cultural volatility and political division, brands face a choice: retreat, react or re-root.  
Pop Culture : Media : Branding
The Viewpoint: Trad Love and a 19th century foresight framework for romance

Daily Signals

The Viewpoint: Trad Love and a 19th century foresight framework for romance

Pop Culture : Media : Dating
The Space: Why Netflix’s restaurant residency in Las Vegas speaks to fandoms

Daily Signals

The Space: Why Netflix’s restaurant residency in Las Vegas speaks to fandoms

Netflix expanding its entertainment empire into immersive dining in late 2025 with Netflix Bites Vegas, a year-long residency at MGM Grand in Las V...
Pop Culture : Media : Netflix
The Campaign: Instagram champions creative risk-taking with star-studded global campaign

Daily Signals

The Campaign: Instagram champions creative risk-taking with star-studded global campaign

As Instagram approached its 15th anniversary, the platform has launched a new campaign spotlighting creativity on social media.
Pop Culture : Media : Entertainment
The Trend: Phygital Fittings

Daily Signals

The Trend: Phygital Fittings

Virtual try-ons are evolving from transactional tools into immersive, emotionally aware stages for exploration, self-expression and co-creation.
Retail : Fashion : Technology
The Campaign: John Lewis celebrates 100 iconic products for its centenary

Daily Signals

The Campaign: John Lewis celebrates 100 iconic products for its centenary

UK department store John Lewis marked 100 years of its Never Knowingly Undersold promise with a new multimedia campaign created by advertising comp...
Retail : Advertising : Branding
The Viewpoint: Tactile Touchpoints

Daily Signals

The Viewpoint: Tactile Touchpoints

In a retail climate marked by economic anxiety and digital overload, the act of in-store customisation is emerging as a cultural salve, with shoppe...
Retail : Customisation : Craftsmanship
The Space: ASOS Live redefines fashion shopping through creator-led video content

Daily Signals

The Space: ASOS Live redefines fashion shopping through creator-led video content

Online retailer ASOS has launched ASOS Live, a new video shopping experience designed to merge inspiration, content and commerce within its app.
Retail : Fashion : Technology
The Big Idea: Six Storified Retail Environments

Daily Signals

The Big Idea: Six Storified Retail Environments

Storified retail crosses entertainment with hospitality to provide experiences that immerse visitors in emotive, local and cultural moments which d...
Retail : Hospitality : Storytelling
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN