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Meet your makers

By Alison Farrington 21 : 09 : 2016 Burberry : See Now Buy Now : Festival

London – Burberry has marked the launch of its first see-now-buy-now collection with a festival of craftsmanship.

The Makers House exhibition is open to the public and runs until 27 September 2016
The event is a celebration of Britain’s finest craftspeople

Makers House, Burberry

The September Collection, Burberry CEO Christopher Bailey’s first in-season collection, is inspired by Virginia Wolf’s gender-fluid novel Orlando, and was unveiled during a combined men’s and women’s runway show during London Fashion Week.

Makers House is a physical manifestation of the inspiration behind the collection. For one week, the two-floor space, designed in collaboration with luxury homeware and lifestyle store The New Craftsmen, is home to a selection of artists, designers and creators, who will demonstrate their skills through a series of immersive events. Visitors can learn about historic craft pastimes such as passementerie, patchwork quilting, military embellishment, silk screen painting and bookbinding, alongside more modern techniques that reference the collection.

All of the garments from the runway collection are available to view on the second floor for customers with a see-now-buy-now mindset.

The Big Picture

Luxury brands are creating educational and emotional experiences that offer a more immediate path to purchase for consumers. To find out more, read our Brand Educators macrotrend.