Makeover molasses: Youthful packaging for old-school ingredient

The aesthetic of Sticky Paws’ brand identity features woodland creatures all trying to get their paws on the thick, sticky stuff. Evoking notions of fairy tales, folklore and a by-gone era, the labels pick up on the nostalgia of baking while appealing to a contemporary crowd.

‘I designed the labels for Sticky Paws to capture the trend of the 1930’s dustbowl aesthetic while giving it a modern spin,’ says Heisy.

In an age of austerity, brands are turning to fantasy and storytelling to create escapist moments. Find out more in our Faction Branding macrotrend.