Experiential

Lynk & Co Club opens Madrid store perfect for work, play and practice drives

News

Lynk & Co Club opens Madrid store perfect for work, play and practice drives

Lynk & Co has redefined the traditional car dealership with its Lynk & Co Club Madrid, an open and versatile space designed for work, shopp...

Mobility : Hospitality : Spaces

Nike PLAYlab brings kids’ imaginary sports to life

News

Nike PLAYlab brings kids’ imaginary sports to life

The sportswear giant is unveiling an experiential pop-up installation to encourage children to think creatively about sports.

Retail : Design : Youth

PlayStation takes dishes from play to plate

News

PlayStation takes dishes from play to plate

Tapping into demands for phygital gaming experiences, the gaming brand is working with Australian restaurants and delivery platform Deliveroo to br...

Food & Drink : Media & Entertainment : Technology

Sweden opens a country-wide open-air bar

News

Sweden opens a country-wide open-air bar

Visit Sweden has launched an experiential campaign called The Drinkable Country, as part of a post-Covid tourism push. Putting a spotlight on some ...

Food & Drink : Travel & Hospitality : Experiential

Edition roots luxury media in diversity

News

Edition roots luxury media in diversity

Entertainment company Roc Nation and global publishing company Modern Luxury Media are partnering to launch a disruptive multimedia platform called...

Luxury : Media & Entertainment : Society

Bumble café entices daters with IRL meets

News

Bumble café entices daters with IRL meets

After a period dating centred on virtual meetings, relationship app Bumble is facilitating in-person connections through the opening of an all-day ...

Food & Drink : Society : Travel & Hospitality

Virtual sanctuaries

Big Ideas

Virtual sanctuaries

From phygital spas to virtual hot springs, traditional wellness spaces are being rethought to combine ancient wellbeing practices with dig...

Virtual Reality : Luxury Beauty : Beauty

LVMH launches online platform selling experiences

News

LVMH launches online platform selling experiences

Global – Offering luxury champagne, wines and spirits, as well as lifestyle experiences, Clos19 is the first shopping platform of its kind.

LVMH : Luxury Futures : Alcohol

Milan Salone 2017: Top five spaces

News

Milan Salone 2017: Top five spaces

Exhibitors and brands used the Salone Internazionale del Mobile as a platform to curate spaces that stimulated critical debate about the role ...

Milan Salone 2017 : COS : Nendo

News

Domestic bliss

London – The New Craftsmen has opened an interactive space that examines the evolving idea of the home.

The New Craftsmen : Selfridges : Domestic Appeal

News

Liquor stash

London – New cocktail bar TT Liquor enables patrons to buy and store bottles of high-quality alcohol to drink at a later date.

TT Liquor : Cocktail Futures : London

Documenting luxury

Big Ideas

Documenting luxury

London – A new luxury tour operator is offering trips that put you at the centre of your own travel documentary.

Luxury Travel Advisors : Travel : Personalisation

Ultimate walk-in wardrobe

News

Ultimate walk-in wardrobe

New York – Sharing economy retailer Rent the Runway uses consumer data to personalise the retail experience in its new flagship store.

Rent The Runway : Dream Closet : Phygital Retail

Jozef Youssef: Kitchen Theory

Viewpoints

Jozef Youssef: Kitchen Theory

Why the future of gastronomy is multisensory.

Multisensory : Kitchen Theory : Experimental Gastronomy

Destination Retail: Part 2

Markets

Destination Retail: Part 2

In Part 2 of Destination Retail we focus on why key trends, such as wellness hubs and incubation retail, will turn bricks-and-mortar locations into...

Destination Retail : Explorium Retail : Placemaking

Destination Retail: Part 1

Markets

Destination Retail: Part 1

The future of physical shopping is about creating a desire for destination and a location-specific brand experience.

Experiential : Destination Retail : Explorium Retail

News

Haute tech

London – LS:N Global journeyed through the history of iconic fashion label Chanel at the brand’s Mademoiselle Privé exhibition.

Chanel : Mademoiselle Prive : Exhibition

Revelation Brands

Macro Trends

Revelation Brands

The digital revolution promised to save us time, but instead we are busier than ever. It promised to broaden our horizons, but left us trapped in a...

Discovery : Chance : Serendipity

Mia Collins: Luxury beauty

Viewpoints

Mia Collins: Luxury beauty

Luxury is now as much about the experience as the product, says Mia Collins, general merchandise manager for beauty at Harrods.

Harrods : Salon De Parfums : Ex Nihilo

Nicole Gallucci: How to make friends with your customer

Viewpoints

Nicole Gallucci: How to make friends with your customer

Author and brand strategist Nicole Gallucci explains what happens when advertising meets experiential marketing.

Nicole Gallucci : Adversperience : Experiential Marketing

Luxury cycling tours give glampers an opportunity to break a sweat

Big Ideas

Luxury cycling tours give glampers an opportunity to break a sweat

New York – TerraVelo Tours offers tours of the American West that combine challenging cycling routes with luxury amenities.

TerraVelo : Luxury Camping : Body Temples

Come dine with me: Airport pop-up restaurant brings travellers together

News

Come dine with me: Airport pop-up restaurant brings travellers together

Copenhagen – The latest pop-up restaurant from Danish conceptual dining outfit I’m a Kombo offered diners the novel experience of sharing a meal wi...

I'm A Kombo : Airport : Dining

Whisky with a twist: Glass creates seasonal display of sounds and visuals

News

Whisky with a twist: Glass creates seasonal display of sounds and visuals

Tokyo – A new interactive whisky glass generates sounds and visuals when touched by the drinker.

Whisky : Japan : Suntory HIBIKI

Design Directions

No 74

Consultancy Mr Buckingham has created an experiential marketing space to accompany Australian developer QIC’s new mixed-use tower on Melbourne...

No. 74 : Melbourne : Retail

Rolls-Royce opens club-like pop-up studio on Sardinia

Big Ideas

Rolls-Royce opens club-like pop-up studio on Sardinia

The luxury car brand has set up a summer studio on the Italian island where guests can relax and learn about Rolls-Royce motors.

Rolls-Royce : Automotive : Luxury

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