Haute tech

Pulling back the haute couture curtain, the exhibition follows the brand from its humble beginnings in Paris to it’s present-day direction under Karl Largerfeld. 

Guests navigate a series of rooms including a restoration of Gabrielle Chanel’s Rue Cambon apartment, an impression of Chanel’s first hat boutique and a fragrance chamber filled with the scent of Chanel No 5. Visitors are invited to download an app that enables extra content to be unlocked while moving around the space.

‘What we want to offer our audience and fans, and not just our customers, on top of product, is the unique creativity of the people inside the brand,’ says Bruno Pavlovsky, president of fashion at Chanel. The brand is also hosting a series of workshops to offer further insight into its creative processes.

The Big Picture: Luxury brands are using technology to create enchanting worlds. To find out more, read our Explorium Retail microtrend.