A brief history: Herman Miller in under two minutes

23.07.2013 Furniture : Viral Video : Video Sharing

Amsterdam – To celebrate its 108th anniversary, iconic furniture brand Herman Miller enlisted the help of Dutch animators Part of a Bigger Plan to create an animation that gives viewers a whistle-stop tour of its achievements – all in 108 seconds.

Key places, people and products are revisited using simply drawn imagery, including the Molded Plywood Chair, the Noguchi table and the Action Office modular office cubicle design. The pacy animation is set to a score that is reminiscent of an old spy series.

This is a great example of a brand creating a mythology around its history using engaging animation. For more on how brands are creating campaigns centred on their own history, read our Faction Marketing macrotrend.

You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
Discover Our Memberships Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more