A step forward: Instagram footwear campaign raises awareness of rainforest
Taps for trainers by Sapientnitro

A step forward: Instagram footwear campaign raises awareness of rainforest

A sophisticated Instagram campaign by SapientNitro brings eco-themed trainers to the fashion-conscious.

Article/16105 #1
Taps for trainers by Sapientnitro Taps for trainers by Sapientnitro
Taps for trainers by Sapientnitro Taps for trainers by Sapientnitro
Taps for Trainers by SapientNitro Taps for Trainers by SapientNitro

London – A sophisticated Instagram campaign by SapientNitro brings eco-themed trainers to the fashion-conscious.

The campaign, #TapForTrainers, supports a new sneaker collection designed by British supermodel Lily Cole for environmentally minded French shoe company Veja.

The collection comprises three limited-edition designs made from rubber from trees in the Amazon. The sustainable harvest of wild rubber helps to prevent deforestation and provides an income for local Amazonians. Cole designed the shoes as part of her role as an ambassador for Sky Rainforest Rescue, a partnership between environmental organisation WWF and British broadcaster Sky.

The campaign transcends the small-screen limitations of mobile, creating a tapestry of illustrated images on Sky Rainforest Rescue's Instagram page that form one intricate rainforest scene. Some tiles include video, with contributions from fashion bloggers and illustrators. Visitors to the installation can double-tap on tiles for a chance to win a pair of the trainers.

With its charming depictions of tapirs, otters and butterflies, the campaign successfully brings serious issues to a young, fashion-savvy audience. For similar Brandstanding efforts, read our Seed on Kenzo's campaign against overfishing.

Discover More News
Content Warning wants gamers to risk their life for content

News

Content Warning wants gamers to risk their life for content

Content Warning, a cooperative horror game, is turning gamers into SpöökTubers adventuring into an eerie underground of the Old World to go viral.
Gaming : Pop-culture & Media : Society
Ikea launches its first gaming furniture collection

News

Ikea launches its first gaming furniture collection

Ikea unveiled its inaugural gaming furniture collection, Brännboll, at Milan Design Week 2024, aimed at the increasingly popular casual gaming market.
Gaming : Home & Family : Design
Creating sexually explicit deepfakes to become a criminal offence

News

Creating sexually explicit deepfakes to become a criminal offence

In England and Wales, the government is set to pass a new law to criminalise the creation of sexually explicit deepfake images.
Technology : Pop-culture & Media : Society
Stat: American teenagers are spending more on beauty than ever

News

Stat: American teenagers are spending more on beauty than ever

Piper Sandler Companies has released the findings of its 47th biannual Taking Stock With Teens survey, conducted in partnership with non-profit stu...
Youth : Beauty : Retail
Laura Geller issues comical invitation to Own Your Age

News

Laura Geller issues comical invitation to Own Your Age

New York beauty brand Laura Geller Beauty has launched the captivating campaign Own Your Age, embracing the idea that age doesn't limit beauty, but...
Beauty : Health : Wellness
Lexus reveals Time exhibition at Milan Design Week 2024

News

Lexus reveals Time exhibition at Milan Design Week 2024

Lexus has debuted its installation Time at Milan Design Week – offering visitors an immersive glimpse into the future of mobility.
Mobility : Automotive : Design
Instagram's new tools combat sextortion threat

News

Instagram's new tools combat sextortion threat

Instagram is set to trial new features aimed at combatting the alarming rise of 'sextortion' on its platform.
Technology : Social Media : Safety
Stat: Gen Z and Millennials prioritise healthy eating amid cost of living crisis

News

Stat: Gen Z and Millennials prioritise healthy eating amid cost of living crisis

New research from Lifesum highlights a trend where Gen Z and Millennials are prioritising healthy eating amid the current cost of living crisis.
Food : Health : Wellness
World Retail Congress 2024 daily recap: Elections anxiety and the ‘world’s coolest stores’

News

World Retail Congress 2024 daily recap: Elections anxiety and the ‘world’s coolest stores’

On the closing day of World Retail Congress 2024, retailers looked ahead to a year of global elections, readying themselves to navigate potential p...
Retail : Sustainability : Design
The Emory begins longevity and wellness members’ club Surrenne

News

The Emory begins longevity and wellness members’ club Surrenne

Opening in April 2024, Surrenne at The Emory promises a holistic approach to wellness and longevity in a luxurious setting.
Health : Wellness : Luxury
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more