Good for the sole: Shoe brand is all fired up

26 : 03 : 2012 Minimal : Tactility : Pure

Japan – Japanese shoe brand Shoes Like Pottery has developed a specialist kiln baking technique to create its canvas and rubber plimsolls.

Shoes Like Pottery, Japan Shoes Like Pottery, Japan
Shoes Like Pottery, Japan Shoes Like Pottery, Japan
Shoes Like Pottery, Japan Shoes Like Pottery, Japan

The technique – which requires a specific blend of rubber – secures the sole to the canvas shoe body, creating a flexible sole that is more durable than that created by alternative production methods, such as stitching or gluing. The process also creates a simpler, purer shoe design.

The company demonstrates its technique with documentary photos on its website, showing stage by stage how the shoes are made, creating an emotional connection with the shoes, as well as insight into the craftsmanship that goes into making them.

The minimal design and tactile quality of Shoes Like Pottery’s shoes have a similar aesthetic to LS:N Global’s Tactile Purity design direction.

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