Fabric footwear
Futurecraft Tailored Fibre by Adidas and Alexander Taylor, London

Fabric footwear

London – Adidas lets the machines do the talking for the third chapter of its Futurecraft concept series.

Article/19025 #1
Futurecraft Tailored Fibre by Adidas and Alexander Taylor, London

London – Adidas lets the machines do the talking for the third chapter of its Futurecraft series, in collaboration with designer Alexander Taylor.

  • The Futurecraft Tailored Fibre features customisable uppers made from a single piece of fabric knitted together by machines
  • Tailored fibre placement (TFP) is an industrial sewing technique used to manufacture the electronic components in heated car seats

The third concept in the brand’s Futurecraft series, which examines new ideas for the future of sportswear through material and process innovations, the Tailored Fibre trainer marks the first time TFP has been used to create a complete upper.

The video details the intricate making process behind each shoe, where specific patterns and paths are followed by automated sewing machines in a dexterous display of needlework. A thin fibre is stitched onto an embroidered upper to create support or rigidity depending on the wearer’s preference.

Taylor was instrumental in the development of the Adidas Primeknit technology, which is now used to create millions of trainers each year.

The Big Picture

Products do not have to be made by hand to be made well. The Anti-authenticity movement shows that people are as excited by innovations in industrial techniques as they are by small-scale artisans and producers.

Discover More News
Arabian Travel Market 2025: Connected transport and cruise tourism

News

Arabian Travel Market 2025: Connected transport and cruise tourism

Day three of Arabian Travel Market (ATM) 2025 cast a spotlight on the evolving role of connected transport and the booming cruise sector in shaping...
Travel : Middle East Travel : Global Events
Stat: Kenya and Egypt lead Africa’s accelerating AI investment race

News

Stat: Kenya and Egypt lead Africa’s accelerating AI investment race

New research from cybersecurity company Fortinet reveals that 85% of African businesses across five key markets plan to invest in AI within the nex...
Statistic : Stat : Egypt
Future Days 2025: How TimeOut turned a magazine into a destination food market

News

Future Days 2025: How TimeOut turned a magazine into a destination food market

Just days after a climate-induced power outage plunged Portugal into darkness, Lisbon emerged as a beacon of resilience and innovation with the ope...
Global Events : Sustainability : Placemaking
Arabian Travel Market 2025: The power of human and spiritual connection

News

Arabian Travel Market 2025: The power of human and spiritual connection

Day two of the Arabian Travel Market (ATM) 2025 continued to spotlight the future of global tourism with a strong focus on human, cultural and spir...
Travel : Travel & Hospitality : Global Events
ChatGPT expands into e-commerce

News

ChatGPT expands into e-commerce

OpenAI has announced the launch of new shopping features within ChatGPT.
Technology : Retail : AI
Stat: American Gen Z are more optimistic about finances than their elders

News

Stat: American Gen Z are more optimistic about finances than their elders

Young people are surprisingly optimistic about their personal finances, reveals new data from the NBC News Stay Tuned Poll, powered by SurveyMonkey.
Politics : Finance : Economy
Arabian Travel Market 2025: AI and accessible tourism

News

Arabian Travel Market 2025: AI and accessible tourism

LS:N Global reviews the most innovative discussions, impactful presentations and new product showcases seen at The Arabian Travel Market 2025 ...
Travel : Travel & Hospitality : Global Events
Stat: Consumers are willing to pay more for brands they trust

News

Stat: Consumers are willing to pay more for brands they trust

More than two-thirds of consumers in the US, the UK and Australia are willing to pay an average of 25% more for their favourite brands, according t...
Retail : Advertising And Branding : Value
Heineken launches innovation studio to supercharge social drinking

News

Heineken launches innovation studio to supercharge social drinking

Brewing company Heineken has launched Heineken Studio, a new experimental platform designed to redefine the social drinking experience.
Hospitality : Food And Drink : Beer
BritBox reveals 14-hour one-shot film tribute to British tv

News

BritBox reveals 14-hour one-shot film tribute to British tv

In a bold stand against CGI and AI imagery, BritBox’s latest campaign See It Differently brings back the magic of real-time filmmaking.
Britbox : Storytelling : Interactive Storytelling
You have 0 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN