Basketball

Skims launches star-studded campaign to celebrate WNBA partnership

News

Skims launches star-studded campaign to celebrate WNBA partnership

Kim Kardashian’s shapewear and clothing brand Skims is now an official underwear partner of the WNBA and launched a new campaign in May 2024 featur...
Sport : Fashion : Beauty
Stat: Sporting events are boosting travel among Millennials and Gen Z

News

Stat: Sporting events are boosting travel among Millennials and Gen Z

In its new 2024 Global Travel Trends Report American Express highlights how sporting events are one of the nascent drivers of the travel industry.
Sports : Travel Trends : Youth
A blockchain marketplace for basketball fans

News

A blockchain marketplace for basketball fans

Blockchain software company Dapper Labs has unveiled its collectibles platform, NBA Top Shot, designed for basketball super-fans.
Retail : Technology : Blockchain
Defeating the demons

News

Defeating the demons

California – A new ad featuring National Basketball Association player Stephen Curry addresses the issue of men’s mental health.
Mental Health : Advertising : Male Positivity
Retro returns: Original Penguin shoots 1950s-inspired editorial for new range

News

Retro returns: Original Penguin shoots 1950s-inspired editorial for new range

London – Original Penguin has taken to the courts, parks and studios of London for a new editorial celebrating its retro-inspired Vintage Gym colle...
Original Penguin : Vintage Gym London Editorial : Jonathan Daniel Price
Track and field: LED basketball court records players' movements

News

Track and field: LED basketball court records players' movements

Shanghai - Sports brand Nike has created the world's first fully interactive LED basketball court.
Nike : Basketball : Interactive
Film short for Centrum shows how Flat Agers are on the ball

Big Ideas

Film short for Centrum shows how Flat Agers are on the ball

Advertising agency Leo Burnett has tested just how ageless The Flat Age Society is in a film short in which a team of basketball players aged 46 ...
Boomers : Basketball : Campaign
Paris Men's Fashion Week A/W 14

Design Directions

Paris Men's Fashion Week A/W 14

Athleticism, sports and performance were common themes in the collections this season. Artistic and creative prints also continued to dominate Pari...
Adventurist Accents : Maison Et Objet : Adventurism
Game-changer: Nike jumps to Self-Quants’ aid

News

Game-changer: Nike jumps to Self-Quants’ aid

New York – Sportswear brand Nike is launching Nike+ Basketball, a digital experience that tracks, records and analyses every aspect of a player’s b...
Trainers : Measure : Basketball
Let MiCoach you: Train with celebrity athletes

News

Let MiCoach you: Train with celebrity athletes

Let MiCoach you: Train with celebrity athletes
Interactive : Basketball : THQ
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