Defeating the demons
#TrainTheMind by Kaiser Permanente, California

Defeating the demons

California – A new ad featuring National Basketball Association player Stephen Curry addresses the issue of men’s mental health.

#TrainTheMind by Kaiser Permanente, California

California – A new ad featuring National Basketball Association player Stephen Curry addresses the issue of men’s mental health.

  • The #TrainTheMind campaign includes interviews with Stephen Curry and fellow player Chris Paul
  • It follows the brand’s long-running Thrive campaign, which focused on physical health and wellbeing

Commissioned by healthcare provider Kaiser Permanente, the ad deviates from the brand’s typically light-hearted approach to advertising. It depicts Golden State Warriors player Curry as he prepares to enter a sensory deprivation tank and is accompanied by a voiceover of critical soundbites, including ‘he is not one of the greats yet’ and ‘it’s about titles’.

Curry descends into the tank and is surrounded by jellyfish basketball nets that swim menacingly beneath the water and basketballs that plummet into its murky depths. Curry breathes deeply and recites the words ‘calm, strong, focused’, and walks out onto a basketball court, followed by the tagline ‘Train the mind. The body will follow’.

‘We are moving from being more inspirational around telling people to thrive to acknowledging that thriving is hard and difficult,’ Lawrence Montgomery, senior director of national advertising at Kaiser Permanente, tells Creativity Online.

The Big Picture

Brands are helping to foster more candid discussions around the mental health of men to tackle the high rate of suicide among this demographic. For more, see our Male Positivity microtrend.

Discover More Daily Signals
Yōjō harnesses vagus nerve technology for everyday wellbeing

Daily Signals

Yōjō harnesses vagus nerve technology for everyday wellbeing

Yōjō is a new wellness eco-system using non-invasive vagus nerve stimulation (nVNS), biofeedback and human coaching to help people calm their bodie...
Health : Wellness : Technology
OpenAI launches agentic AI shopping system

Daily Signals

OpenAI launches agentic AI shopping system

ChatGPT users in America can now shop directly within conversations through OpenAI’s new Instant Checkout feature, available to Pro, Plus and Free ...
Technology : Retail : Agentic AI
Stat: The running boom is powering New York’s economy

Daily Signals

Stat: The running boom is powering New York’s economy

Running is proving to be big business for New York, according to the latest Economic Impact Study from New York Road Runners (NYRR).
Sport : Health : Running
Vacheron Constantin’s La Quête du Temps stars in Louvre exhibition

Daily Signals

Vacheron Constantin’s La Quête du Temps stars in Louvre exhibition

Luxury Swiss watchmaker Vacheron Constantin has unveiled La Quête du Temps at the Louvre, a monumental automaton clock to celebrate the brand’s 270...
Luxury : Watches : Retail
Mandarin Oriental to open first golf and wellness resort in Dubai

Daily Signals

Mandarin Oriental to open first golf and wellness resort in Dubai

Mandarin Oriental is expanding its luxury footprint in Dubai with its first dedicated golf resort and branded residences, set to open in 2030.
Travel : Hospitality : Luxury
Stat: Medical misinformation is a growing concern for US Women

Daily Signals

Stat: Medical misinformation is a growing concern for US Women

A recent survey by Clue reveals that 82% of US women are concerned about encountering medical misinformation online, with over half (55%) reporting...
Stats : Statistic : Statistics
Netflix’s Famous Last Words signals a new era of digital legacy

Daily Signals

Netflix’s Famous Last Words signals a new era of digital legacy

Dr Jane Goodall, the renowned ethologist and conservationist passed away this week. An interview she recorded for Netflix’s new series Famous Last ...
Technology : Legacy : Longevity
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Foresight Friday : Content Creation : Media
Stat: Americans’ trust in media declines to record low

Daily Signals

Stat: Americans’ trust in media declines to record low

Media : Trust : Consumer Behaviour
London welcomes the world’s first Museum of Youth Culture

Daily Signals

London welcomes the world’s first Museum of Youth Culture

The world’s first permanent museum dedicated to youth culture is set to open in Camden, London, in December 2025.
Youth : Culture : Museum
You have 1 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN