Nike's House of Mamba basketball court Nike's House of Mamba basketball court
Nike's House of Mamba basketball court Nike's House of Mamba basketball court
Nike's House of Mamba basketball court Nike's House of Mamba basketball court
Nike's House of Mamba basketball court Nike's House of Mamba basketball court

Track and field: LED basketball court records players' movements

27 : 08 : 2014 Nike : Basketball : Interactive

Shanghai - Sports brand Nike has created the world's first fully interactive LED basketball court.

The responsive court, created as part of the brand's Nike RISE campaign in China, is equipped with sensors which track players as they move across its surface. Having noted a player's movements, the court then sets out individual training programmes and drills for them to follow.

As well as providing training, the LED court is able to respond to a player's mistakes, display performance statistics, advertising, and – of course – mark out the classic court markings.

The Nike RISE campaign centres around a competition where up-and-coming Chinese basketball players compete to play in the Nike World Basketball Festival in Barcelona. A number of well-known international basketball players, such as Kobe Bryant, are taking part in the campaign, providing the contestants with training sessions.

Nike's interactive court is another example of a brand using data visualisation in a new and innovative way. For more on how brands are using data in creative ways, read our Megasystems macrotrend.

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