Womenswear

Underdays shuns women’s sexy lingerie tropes

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Underdays shuns women’s sexy lingerie tropes

Challenging the outdated lingerie market, the undergarment brand prioritises comfort and functionality in its designs.
Fashion : Health & Wellness : Society
The UK plus-size market is on the rise

Big Ideas

The UK plus-size market is on the rise

UK ­– According to a new report, £1 in every £5 spent on womenswear in the UK this year will be on plus-size fashion.
Fashion : Retail : Branding
Amazon announces a personal stylist device

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Amazon announces a personal stylist device

Global – The Echo Look enables users to take photos and short videos of their outfits.
Amazon : Data Designers : Fashion
Material innovation

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Material innovation

Global – H&M Foundation has announced the shortlist for its annual Global Change Award.
H&M : Whole-System Thinking : Material Futures
Influencer instinct

Big Ideas

Influencer instinct

UK – Cosmopolitan has collaborated with Millennial influencers to launch the Cosmopolitan Influencer Network.
Cosmopolitan : Influencer Market : Millenials
High performance

Big Ideas

High performance

Global – The global downturn in sales of fashion goods is not affecting the growth of the athleisure category.
Athleisure : Global Fashion & Style : Womenswear
Time for a change

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Time for a change

Paris/London – Lingerie brand Dessù explores a more nuanced femininity in its debut collection.
Dessú : Lingerie : Femininity
Baked to perfection

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Baked to perfection

Paris – Forward-thinking fashion label Issey Miyake has developed an oven-baked womenswear collection.
Issey Miyake : Luxury Futures : Womenswear
Marital misgivings

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Marital misgivings

India – Fashion retailer Biba tackles the tradition of arranged marriage in its latest ad.
Biba : Advertising : Marriage
McArt

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McArt

London – McQ by Alexander McQueen has opened a new flagship store with a dedicated gallery space.
McQ : Alexander McQueen : Art And Design
More than a feeling

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More than a feeling

London – Womenswear label Finery has gamified its e-commerce experience, enabling customers to browse by mood.  
Finery : London : Autumn/ Winter 2015
Borderless browsing

Big Ideas

Borderless browsing

US – Luxury e-commerce site Orchard Mile has ended the use of tastemakers, leaving customers with the freedom to choose for themselves. 
Orchard Mile : Browsing : Designers
Flipping great

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Flipping great

Global – Paul Smith has given Olympic medallist Max Whitlock its latest suit to take for a spin.
Paul Smith : Max Whitlock : A Suit To Travel In
Model son

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Model son

Stockholm – Jonny Johansson, founder of fashion label Acne Studios, has cast his 11-year-old son as the face of the brand’s autumn/winter 201...
Acne FW15 : Viviane Sassen : Neutral Culture
Luxury makeover

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Luxury makeover

Hong Kong – Lane Crawford has refurbished its Hong Kong flagship store at the International Finance Centre.
Lane Crawford : Hong Kong : International Finance Mall
Conceal to reveal

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Conceal to reveal

London – Ted Baker’s spring/summer 2015 digital campaign has started with a bang, taking Instagram followers on a surrealist journey of discovery.
Ted Baker : Pinch Me : Faction Marketing
The future wardrobe

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The future wardrobe

London – Future-proof your wardrobe with Grazia and LS:N Global’s celebration of the new and next in womenswear.
Grazia10 : Getty Image Gallery : Retail Futures
ASOS unveils online personal stylist platform

Big Ideas

ASOS unveils online personal stylist platform

Retail e-commerce brand ASOS has launched a personal stylist service, introducing customers to a range of different outfits to match any personality.
Asos : Personal Stylist : Transmedia Futures
Heart and sole: Fashion designer opens store with a personal touch

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Heart and sole: Fashion designer opens store with a personal touch

New York – Fashion designer Rachel Comey has opened her first bricks-and-mortar store in SoHo’s Crosby Street.
Rachel Comey : New York City : SoHo
Role reversal: Target aims to learn from collaboration with small retailer

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Role reversal: Target aims to learn from collaboration with small retailer

New York – Retailer Story has joined forces with North American supermarket chain Target to create its Christmas concept Home for the Holidays.
Story : Target : The Tomorrow Store
Fitness first: Under Armour appeals to female athleticism

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Fitness first: Under Armour appeals to female athleticism

US – Under Armour has launched a new marketing campaign featuring an advertisement starring the first African American soloist in the American Ball...
Under Armour : Advertising : Womenswear
Rent the Runway moves towards everyday wear

Big Ideas

Rent the Runway moves towards everyday wear

Rent the Runway has announced a new Unlimited subscription service that enables women to lease a rotating selection of items by post for as long ...
Rent The Runway : Jennifer Hyman : Fortune
Hermès celebrates its US success with a female-focused launch

Big Ideas

Hermès celebrates its US success with a female-focused launch

At the Manhattan launch of its autumn women's collection, Hermès toasted its burgeoning US business.
Hermès International : Feminist Luxury : Luxury Retail
Home front: The Row opens flagship store in Los Angeles

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Home front: The Row opens flagship store in Los Angeles

Los Angeles – Mary-Kate and Ashley Olsen’s luxury womenswear label has found a retail home in a modern Los Angeles oasis.
The Row : Los Angeles : Mary-Kate And Ashley Olsen
Arcadia chief buys stake in Australian online discount retailer

Big Ideas

Arcadia chief buys stake in Australian online discount retailer

Sir Philip Green has acquired 25% of flash sale fashion retailer MySale.
Arcadia Group : MySale : Sir Philip Green
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