Luxury makeover

Hong Kong – Lane Crawford has refurbished its Hong Kong flagship store at the International Finance Centre.

The new space adds to the luxury retailer’s strong presence in Hong Kong
Lane Crawford commissioned Carnet de Voyage to create a unique classical electronic soundscape

Alaïa at Lane Crawford Store designed in collaboration with Yabu Pushelberg, Hong Kong

The Row at Lane Crawford Store designed in collaboration with Yabu Pushelberg, Hong Kong

Lane Crawford Store designed in collaboration with Yabu Pushelberg, Hong Kong

The Jewellery Salon at Lane Crawford Store designed in collaboration with Yabu Pushelberg, Hong Kong

The Platinum Suite at Lane Crawford Store designed in collaboration with Yabu Pushelberg, Hong Kong

The luxury department store collaborated with architects and interior designers Yabu Pushelberg to create a homely space split into four unique rooms that will host a collection of one-off women’s fashion and jewellery pieces from the likes of Lanvin, Alexander McQueen and Valentino.

Yabu Pushelberg has designed a luxurious, yet understated space of neutral tones and bespoke leather, oak and copper finishes. Each room will be co-curated by international designers and Lane Crawford’s team of buyers and creatives, beginning with two rooms by Mary-Kate and Ashley Olsen, designers of womenswear and accessories brand The Row. The welcoming, Home-tail-inspired rooms provide an elegant backdrop for personal styling and meet-and-greet sessions with designers.

The Big Picture: Chinese luxurians are no longer attracted by price point alone, but by the prospect of a bespoke, ultra-personalised customer experience that makes them feel individually valued. Find out more with our Luxury pyramid Insight.