Under Armour

Civic Placemakers

Micro Trends

Civic Placemakers

Brands are taking a more proactive role in shaping their cities by leading urban regeneration initiatives and investing in the development of publi...
Civic Brands : Placemaking : Brandstanding
40,000-feet pyjama party

Big Ideas

40,000-feet pyjama party

Global – Emirates has created a set of moisturising pyjamas to help luxury travellers arrive refreshed.
Emirates : Active Recovery : Luxury Travel
Preview: Active Recovery

News

Preview: Active Recovery

Global – Recovery is an increasingly essential part of consumers’ exercise regimes as their interest in Pro-formance Training gathers pace.
Active Recovery : Snapbac : Precovery
Active Recovery

Micro Trends

Active Recovery

Brands are encouraging consumers to reset, restore and rejuvenate.
Active Recovery : Precovery : Snapbac
CES 2017: Rest and rebuild

News

CES 2017: Rest and rebuild

Las Vegas – Under Armour is investing in recovery with the launch of its sleepwear line.
Under Armour : CES 2017 : UA Record
Playing to young athletes

Big Ideas

Playing to young athletes

Global – Sportswear brand Under Armour has created an interactive Snapchat game to engage with a younger audience.
Under Armour : Gen Viz : Snapchat
Out of the box

News

Out of the box

US – American sportswear brand Under Armour paradoxically encourages users to get away from technology in its advert for its latest product, the UA...
Under Armour : Wearable Tech : New Sports Heros
Chic catch

Big Ideas

Chic catch

US – High-end hunting brands expect to benefit from young urbanites looking for the thrill of the catch.
Kuiu : Under Armour : Jason Hairston
Cannes Lions Review Part 1

Big Ideas

Cannes Lions Review Part 1

During the nine-day exchange of ideas and inspiration, the advertising and creative industries grappled with the power of Brandstanding and techno...
Cannes Lions 2015 : Brandstanding : Droga5
The New Death

Markets

The New Death

Death is having a moment. No longer a taboo subject, it is inspiring innovators and feeding a cultural movement 
Bompas & Parr : Health Goths : Life Tickers
Health Goth

Micro Trends

Health Goth

A new style tribe is taking fashion’s obsession with haute activewear to macabre extremes. 
Subculture : Activewear : Goth
Under attack: Sportswear advert uses tweets to send empowering message

News

Under attack: Sportswear advert uses tweets to send empowering message

US – Sportswear brand Under Armour’s new campaign video stars model Gisele Bündchen hitting a punch bag while real-time negative comments made on s...
Under Armour : Gisele Bundchen : The Athena Woman
Fitness first: Under Armour appeals to female athleticism

News

Fitness first: Under Armour appeals to female athleticism

US – Under Armour has launched a new marketing campaign featuring an advertisement starring the first African American soloist in the American Ball...
Under Armour : Advertising : Womenswear
Retail workout: An exercise experience in-store

News

Retail workout: An exercise experience in-store

Shanghai – For Western sportswear brands, one of the difficulties of operating in China is the relative indifference of Chinese consumers to the cu...
China : Exercise : Clothing
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