Droga5

Flexibility must sit at the heart of place branding

Viewpoints

Flexibility must sit at the heart of place branding

Droga5’s Chris Chapman on why it’s crucial to delve into an area’s past and present, but have a malleable vision for its future.
Branding : Architecture : Placemaking
The truth is worth it, says The New York Times

News

The truth is worth it, says The New York Times

Rallying against the fake news claims levelled at it by President Donald Trump, the New York Times newspaper has released a new series of adverts t...
Media : Journalism : News
Be bra-zen

News

Be bra-zen

Global – Uniqlo’s latest ad for its wireless bra is a quirky, dance-focused spot that moves away from the typically sexualised presentation of lin...
Uniqlo : Bare-It-All Branding : Lingerie
Did you mean MailChimp?

Design Directions

Did you mean MailChimp?

In its first major campaign, email marketing service MailChimp is leading by example.
MailChimp : Droga5 : Omnichannel
Monkey Business

News

Monkey Business

US – MailChimp demonstrates a creative approach to selling an intangible product by omitting overt mentions of the brand in its new advertisi...
Mailchimp : Droga5 : The Sacred Egg
Comforting clothing

News

Comforting clothing

Global – Clothing brand Uniqlo’s new global ad campaign focuses on our emotional response to clothes by asking ‘Why do we get dressed?’
Uniqlo : The E-motional Economy : Droga5
 Spot the difference

News

Spot the difference

US – Skincare brand Clearasil admits that it knows nothing about marketing to teenagers in a campaign aimed at that very demographic.
Clearasil : Gen Viz : Anti-Authenticity
Black is beautiful

News

Black is beautiful

New York – Skincare brand Shea Moisture is raising awareness about the prejudice of having separate ethnic and beauty aisles.
Shea Moisture : #BreakTheWalls : Droga5 New York
Tiger Beer Coaster

Design Directions

Tiger Beer Coaster

Many people believe that a few cold beers can aid creativity. In 2015, LS:N Global reported on packaging that attests to this. Tiger Beer decided t...
Tiger Beer : Coaster : Film Making
New Bricolage Living

Macro Trends

New Bricolage Living

Identity used to be something that you were born with. Age, race, gender and nationality were firmly fixed and determined your place in the world....
Third-stage Globalisation : Life-lodging : Connectivity
Preview: Power Provenance

News

Preview: Power Provenance

People are more eager than ever to understand the provenance behind their power and are creating demand for renewable energy through a range of inn...
Solar : Sunplug : Whole-system Thinking
Power Provenance

Micro Trends

Power Provenance

More dependent on technology than ever before and used to exercising freedom of choice, people are demanding more say on where their energy comes...
Solar : Sunplug : Whole-system Thinking
Cannes Lions Review Part 1

Big Ideas

Cannes Lions Review Part 1

During the nine-day exchange of ideas and inspiration, the advertising and creative industries grappled with the power of Brandstanding and techno...
Cannes Lions 2015 : Brandstanding : Droga5
Fuel for thought

Big Ideas

Fuel for thought

US – Toyota is tackling its doubters head on with a new online video series.
Toyota Mirai : Fueled By Everything : Droga5
Smart Philanthropy

Micro Trends

Smart Philanthropy

Forget charity galas and fundraisers – brands are using smart crowdsourcing strategies to convert unused consumer resources such as mobile data a...
Humanitarian Campaigns : Unused Resources : Crowd-sourcing
History calls: Phone booths made for storytelling

News

History calls: Phone booths made for storytelling

New York – To promote its NYC 1993 exhibit, the New Museum has enlisted one of today’s most neglected, but still ubiquitous, pieces of urban infras...
Local : Stories : New Museum
After hours: Sports brand goes to extra time

News

After hours: Sports brand goes to extra time

After hours: Sports brand goes to extra time
Germany : Herzogenaurach : Puma Social
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