Signals & Stats : Daily Signals

Preview: Active Recovery

By Jessica Smith 16 : 01 : 2017 Active Recovery : Snapbac : Precovery

Global – Recovery is an increasingly essential part of consumers’ exercise regimes as their interest in Pro-formance Training gathers pace.

Recovery is moving beyond fitness classes into the clothing and drinks markets
Existing performance technology is being repurposed for recovery

Snapbac, US

WellWell drink

Snapbac, US

Core Collective's Stretch class, London

Amid the proliferation of fitness classes that promote high-intensity training, such as HIIT, TRX and powerlifting, a new trend is emerging that favours active recovery.

Core Collective, a boutique fitness studio in London, has launched a class dedicated to stretching that aims to educate participants about the importance of recovery. ‘Individuals are working out so much more than they are used to and putting more stress on the body,’ Heloise Nangle, COO at Core Collective, tells LS:N Global. ‘In order to perform at our best we need to take care of our bodies by taking the time to stretch.’

In clothing, Snapbac has developed a range of performance wear designed for precovery – the moments before, during and after exercise – and Under Armour has developed Athlete Recovery Sleepwear, a clothing line that helps the body to recover while asleep.

The Big Picture

For more on how brands are looking to recovery as the next frontier of performance technology and encouraging consumers to reset, restore and rejuvenate, see our latest microtrend Active Recovery.