Las Vegas – Under Armour is investing in recovery with the launch of its sleepwear line.
Brady has a strict sleep schedule during the football season, which involves getting eight hours of sleep. Under Armour and Brady created a set of pyjamas that would enhance sleep, ensuring his body is getting maximum recovery. The technology from those pyjamas has now been used in the consumer-ready RecoverySleepwear set.
The fabric is lined with bioceramic material that absorbs infrared wavelengths emitted from the body and reflects back Far Infared wavelengths, which are capable of penetrating deep into the muscle tissue and have been shown to improve sleep.
Under Armour is also updating its UA Record app to reflect an increasing connection between sleep and wellness. The app will now enable people to track their sleep, giving a 14-day sleep score to let users know how they are sleeping and offering recommendations.