CES 2017: Rest and rebuild
Athlete Recovery Sleepwear by Under Armour, Las Vegas

CES 2017: Rest and rebuild

Las Vegas – Under Armour is investing in recovery with the launch of its sleepwear line.

Athlete Recovery Sleepwear by Under Armour, Las Vegas

Las Vegas – Under Armour is investing in recovery with the launch of its sleepwear line.

  • Inspired by New England Patriots quarterback Tom Brady’s dedication to sleep as part of his training routine, the Athlete Recovery Sleepwear works to help the body recover while asleep
  • The fabric is embedded with a bioceramic material known to improve sleep quality

Brady has a strict sleep schedule during the football season, which involves getting eight hours of sleep. Under Armour and Brady created a set of pyjamas that would enhance sleep, ensuring his body is getting maximum recovery. The technology from those pyjamas has now been used in the consumer-ready RecoverySleepwear set.

The fabric is lined with bioceramic material that absorbs infrared wavelengths emitted from the body and reflects back Far Infared wavelengths, which are capable of penetrating deep into the muscle tissue and have been shown to improve sleep.

Under Armour is also updating its UA Record app to reflect an increasing connection between sleep and wellness. The app will now enable people to track their sleep, giving a 14-day sleep score to let users know how they are sleeping and offering recommendations.

The Big Picture

Recovery is becoming a more essential part of everyday athletes’ regimens. For more, see the Snapbac Activate, and for further coverage from CES, look at our Briefing, Behaviours and Shows sections.

Discover More Daily Signals
Dutch Design Week 2025: kidult aesthetics and serious play

Daily Signals

Dutch Design Week 2025: kidult aesthetics and serious play

On a rainy day in Eindhoven, the design capital of The Netherlands, artists and designers showed us something that really makes us human, that sets...
Design : Dutch Design Week : Play
The Future Laboratory presents The Synthocene Era at TheIndustry.fashion summit

Daily Signals

The Future Laboratory presents The Synthocene Era at TheIndustry.fashion summit

At Nobu Hotel in Marylebone, London, TheIndustry.fashion’s Fashion Retail Reset Summit brought together global executives, industry experts and tho...
Fashion : Global Events : The Future Laboratory
Foresight Friday: Angus Cross, head of business development

Daily Signals

Foresight Friday: Angus Cross, head of business development

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday : Mobility : Fashion
Stat: UK regenerative coffee sales triple as climate pressures mount

Daily Signals

Stat: UK regenerative coffee sales triple as climate pressures mount

Regenerative coffee sales in the UK have nearly tripled in 2025, signalling a shift toward sustainability in the nation’s £3.6bn ($4.8bn, €4.5...
Coffee : Food : Statistic
Dutch Design Week 2025: Digital afterlives and making space for grief

Daily Signals

Dutch Design Week 2025: Digital afterlives and making space for grief

Dutch Design Week 2025 has so far prompted visitors to question what it means to be human, and what challenges that notion more than death itself.
Dutch Design Week : Design : Global Events
ASOS Live redefines fashion shopping through creator-led video content

Daily Signals

ASOS Live redefines fashion shopping through creator-led video content

ASOS has launched ASOS Live, a new video shopping experience designed to merge inspiration, content and commerce within its app.
Fashion : Asos : Retail
Stat: Gen Alpha face stricter screen time controls at home and school

Daily Signals

Stat: Gen Alpha face stricter screen time controls at home and school

New survey data from Morning Consult reveals that technology bans are already widespread in schools across the US, with more than half of parents o...
Technology : Gen Alpha : Education
Dutch Design Week 2025: Slowing AI and fostering empathy

Daily Signals

Dutch Design Week 2025: Slowing AI and fostering empathy

The 25th edition of Dutch Design Week has kicked off in Eindhoven with this year’s anniversary theme being Past, Present, Possible. The purpose of ...
Dutch Design Week : DDW : Global Events
Oatly’s Future of Taste report spotlights flavours shaping global beverage culture

Daily Signals

Oatly’s Future of Taste report spotlights flavours shaping global beverage culture

Oatly has unveiled its first Future of Taste report, charting the flavours and formats set to influence global beverage culture.
Food : Drink : Flavour
Stat: Size inclusivity stalls on spring/summer 2026 catwalks

Daily Signals

Stat: Size inclusivity stalls on spring/summer 2026 catwalks

The Vogue Business Spring/Summer 2026 Size Inclusivity Report reveals disappointing progress on fashion’s size representation. Of 9,038 runway look...
Fashion : Identity : Stat
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN