More than a feeling

27 : 10 : 2015 Finery : London : Autumn/ Winter 2015

London – Womenswear label Finery has gamified its e-commerce experience, enabling customers to browse by mood.

  • E-commerce brands are introducing the serendipity of bricks-and-mortar stores to the digital realm
  • In the Mood For encourages consumers to adopt a more thoughtful frame of mind while browsing
In the Mood For online feature from Finery, UK In the Mood For online feature from Finery, UK
In the Mood For online feature from Finery, UK In the Mood For online feature from Finery, UK
In the Mood For online feature from Finery, UK In the Mood For online feature from Finery, UK
In the Mood For online feature from Finery, UK In the Mood For online feature from Finery, UK

The act of browsing, a fundamental part of discovery in bricks-and-mortar stores, has been given a new lease of life online by innovative brands taking a more imaginative approach to e-commerce.

To mark the launch of its autumn/winter 2015 collection, Finery invites customers to choose between a series of either-or images to determine which garment best suits their frame of mind.

The user’s preference for shots of parquet flooring, leather furniture, abstract expressionist artwork, corrugated iron fencing and bodies of water might match them to the wet-look Hanover Vinyl Trench Coat or minimalist Monmouth Parka.

The Big Picture

Digital culture has taught us to prioritise efficiency and speed, but brands are increasingly introducing emotion and serendipity into their online worlds. Find out more in our Revelation Brands macrotrend.

You have 1 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more