Stockholm – Jonny Johansson, founder of fashion label Acne Studios, has cast his 11-year-old son as the face of his autumn/winter 2015 womenswear collection.
The campaign imagery shows young Frasse Johansson wearing an adult-sized woman’s coat, jewellery, high heels and other pieces from Acne’s latest collection. The images will be used in outdoor advertising in New York, London, Paris and Hong Kong.
‘I’ve seen this new generation’s attitude to fashion where the cut, the shape and the character of the garment is the crucial thing, rather than seeking approval from society or to follow set norms,’ explained the designer.
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