Men's Grooming Market

Men’s grooming is where the big growth is to be found. Smart beauty brands are targeting a sector that has continued to out-perform the women’s beauty sector despite five years of global economic turmoil. Worldwide, men’s grooming is worth $13.4bn (€9.9bn, £8.4bn) and will reach $15.5bn (€11.5bn, £9.7bn) by 2017, according to management consultant Kline & Company.

By Hannah Robinson and Thomas Rees