Synaesthetic Selling

Multisensory food packaging

Viewpoints

Multisensory food packaging

Considering the noise around synaesthesia, food packaging could experiment with stimulating senses other than sight.

Packaging Design : Charles Spence : Synaesthetic Selling

News

Sweet threads

Copenhagen – The five taste groups have inspired a new fashion collection from Polish textile designer Martyna Barbara Golik.

The Royal Danish Academy Of Fine Arts : Touch That Taste : Martyna Barbara Golik

Charles Spence: How to stand out on the shelves and on the plate

Viewpoints

Charles Spence: How to stand out on the shelves and on the plate

Charles Spence, professor of experimental psychology at Oxford University, explains the psychology of packaging.

Synaesthesia : Synaesthetic Selling : Packaging Futures

Furniture food: chefs re-imagine designers’ homeware creations

News

Furniture food: chefs re-imagine designers’ homeware creations

Stockholm – Note Design Studio took a furniture-maker’s approach to culinary design for its Domestic Science exhibition.

Note Design Studio : Domestic Science : Synaesthetic Selling

Getting in the mood: Haus sells scents using visual clues

News

Getting in the mood: Haus sells scents using visual clues

New York – Interior design firm Haus has launched a new range of candles using mood boards to capture the essence of each scent.

Haus : Candles : Synaesthetic Selling

Making the right noises: COS shows the sound process behind its ad

News

Making the right noises: COS shows the sound process behind its ad

Amsterdam – Fashion brand COS has collaborated with Dutch video artists Lernert and Sander on a video showing the Foley process – reprodu...

Synaesthetic Selling : COS : Foley

Andrew Stellitano: Designer and Art Director

Design Directions

Andrew Stellitano: Designer and Art Director

Andrew Stellitano: Designer and Art Director

Synaesthetic Selling : Convergence Culture : Sensory

London 2013 Safari

Micro Trends

London 2013 Safari

If energy, inspiration and an experimental attitude are what you are looking for, London has it in spades.

Selfridges : McQ : BeautyMART

Jo Malone : Fragrance brasserie

Viewpoints

Jo Malone : Fragrance brasserie

Jo Malone, founder of the eponymous fragrances and Jo Loves label, talks about creating a fragrance brasserie.

Fragrance : Perfumery : Jo Malone

Clerkenwell Design Week: Top 10 products

Big Ideas

Clerkenwell Design Week: Top 10 products

Now in its fourth year, Clerkenwell Design Week’s momentum is increasing, with more brands and designers filling the festival’s imaginative locatio...

Design : Geo Luxe : Hauntology

Condiment Junkie : Changing the perception of taste through sound

Viewpoints

Condiment Junkie : Changing the perception of taste through sound

Condiment Junkie’s Scott King and Russell Jones talk about changing the perception of taste through sound.

Retail : Condiment Junkie : The Singleton Whisky

Emotional journey: If LS:N Global made a luxury experience

News

Emotional journey: If LS:N Global made a luxury experience

Emotional journey: If LS:N Global made a luxury experience

Luxury : The Blocks : Synaesthetic

Taste test: Drinks part of the furniture at LDF

News

Taste test: Drinks part of the furniture at LDF

Taste test: Drinks part of the furniture at LDF

Design : Sensoria : Whiskey

David Judge : Omni-channel retail

Viewpoints

David Judge : Omni-channel retail

Start JudgeGill co-founder David Judge talks omni-channel retail.

Omni-channel : Start JudgeGill : David Judge

Eat to the beat: Lurpak pairs food with music

News

Eat to the beat: Lurpak pairs food with music

Eat to the beat: Lurpak pairs food with music

Advertising : Ads : Marketing

Guests mix it up at Havana Club's pop-up bar

News

Guests mix it up at Havana Club's pop-up bar

Guests mix it up at Havana Club’s pop-up bar

Colour : Sensoria : Ingredients

Design Directions

The Blocks

From aroma to flavour, wine-tasting is all about the senses. But what if you could heighten the sensory experience even more? This was the brief se...

Studio Toogood : Sight : Wine-tasting

Wine sense: Tasting bar is quick off The Blocks

News

Wine sense: Tasting bar is quick off The Blocks

Wine sense: Tasting bar is quick off The Blocks

Synaesthetic Selling : Food Futures : Experiential

Design Directions

MiN Rituals

In a series of workshops, MiN apothecary in New York is creating new sensory experiences by combining niche fragrances with spirits and appetisers....

Perfume : Mindy Yang : Pairing Scents

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