Whiskey

Five Brands Rejuvenating Whisky

Big Ideas

Five Brands Rejuvenating Whisky

Meet the whisky-makers who are challenging the sector’s heritage with unconventional branding and marketing to reach younger drinkers without losin...
Drink : Advertising & Branding : Youth
Fox launches a bourbon to bring a tv character to life

News

Fox launches a bourbon to bring a tv character to life

To celebrate the launch of its forthcoming musical drama Monarch, Fox Entertainment is launching an official bourbon whiskey inspired by one of its...
Food And Drink : Whiskey : Stroytelling
Whiskey infused with an invasive species

News

Whiskey infused with an invasive species

An unusual ingredient gives Crab Trapper, a whiskey by Tamworth Distilling, its briny taste.
Sustainability : Food & Drink : Society
Glengoyne’s whisky box forces drinkers to switch off

News

Glengoyne’s whisky box forces drinkers to switch off

Recognising the common distraction of digital devices during in-person social interactions, the brand has unveiled a whisky box that blocks phone ...
Drink : Food : Society
A spirit bottle designed for sipping with friends

News

A spirit bottle designed for sipping with friends

Musician and artist A$ap Rocky is infusing the spirits industry with a more convivial attitude.
Drink : Food : Advertising & Branding
Stat: UK women get a taste for whisky

News

Stat: UK women get a taste for whisky

UK women now drink 40m more glasses of whisky a year than they did in 2010, a rise of 15%, according to research by Kantar.
Food And Drink : Alcohol : Spirits
How can spirits brands make whisky more accessible?

Viewpoints

How can spirits brands make whisky more accessible?

Why adopting new retail models could save flagging whisky sales.
Drink : Retail : Spirits
Sekforde’s botanical mixers enhance whisky and rum

News

Sekforde’s botanical mixers enhance whisky and rum

London – The carbonated drinks feature fruit-based flavours alongside more unusual ingredients such as rosemary and sage.
Drinks : Wellness : Packaging
Blend of old and new

News

Blend of old and new

Midleton, Ireland – Midleton Distillery’s new whiskey marks a departure from traditional approaches to branding the spirit.
Whiskey : Branding : Anti-Authenticity Marketing
Luxury Network Evening 2016: Thomas Aske

News

Luxury Network Evening 2016: Thomas Aske

London – Thomas Aske, co-founder of Black Rock whisky bar, revealed to audiences at our Luxury Network Evening how to create an environment that ma...
Black Rock : Accessible Luxury : Thomas Aske
Fighting spirit

Big Ideas

Fighting spirit

UK – Scotch whisky brand Compass Box is taking on EU labelling regulations with a protest product that highlights industry issues concerning transp...
Compass Box : Backlash Brands : Radical Transparency
Black Rock

Design Directions

Black Rock

Every element of Black Rock is geared towards making the complexity of flavour and the breadth of variety in whisky more understandable to the unin...
Black Rock : Whiskey : Bars
New-world whisky

News

New-world whisky

London – Black Rock is a subterranean whisky bar whose owners have a few tricks up their sleeves.
London : Bar : Whisky
The Future of Books

Markets

The Future of Books

The physical book is back, and younger readers are keeping it alive.
Books : Penguin : Barnes And Noble
Johnnie Walker shows off its new anti-counterfeit smart bottle

Big Ideas

Johnnie Walker shows off its new anti-counterfeit smart bottle

Diageo-owned Scotch whisky brand Johnnie Walker has launched a new smart bottle designed to tackle counterfeiters.
Johnnie Walker : Smart Bottles : Awakening Tech
Whisky the drink of choice for Millennials as global vodka sales continue to slump

Big Ideas

Whisky the drink of choice for Millennials as global vodka sales continue to slump

Scotch is winning the battle between vodka and whisky as the drink preferred by Millennials, as vodka sales continue to decline.
Jameson : Whiskey : Vodka
Sky high cocktails: The miniature DIY kit for an in-flight Old-Fashioned

News

Sky high cocktails: The miniature DIY kit for an in-flight Old-Fashioned

Brooklyn – Online magazine Punch and agency W&P Design have collaborated on a miniature Carry On Cocktail Kit that has everything air passengers ne...
Airport Retail : Cocktails : Brooklyn
The Works: Jameson creates online collaborative platform for craftsmen

News

The Works: Jameson creates online collaborative platform for craftsmen

Dublin – Irish whiskey brand Jameson has launched The Jameson Works, an online platform that invites craftsmen to share their stories and productio...
Jameson Whiskey : Re-Con Man : Craftsmen
David Palmer: How to create a house of whisky

Viewpoints

David Palmer: How to create a house of whisky

Finding contemporary twists is key for Scotch whisky to stay relevant, says David Palmer, founder and executive creative director of creative ...
Johnnie Walker : Johnnie Walker House : Whisky
Drink It Yourself: DIY whiskey kit creates barrel-aged taste in 24 hours

News

Drink It Yourself: DIY whiskey kit creates barrel-aged taste in 24 hours

Portland – Whiskey Elements offers whiskey aficionados the chance to create their own barrel-aged spirit at home, replicating the taste of a t...
Time&Oak : Tony Peniche : Whiskey
Match-maker: Johnnie Walker helps you find your perfect flavour

News

Match-maker: Johnnie Walker helps you find your perfect flavour

Johannesburg – If you were to have a sip of whisky, what kind would it be? That is the question Johnnie Walker asks in its online experience, Meet ...
Synaesthesia : Sensory Splurge : Whisky
Flavoured spirits drive American whiskey boom

Big Ideas

Flavoured spirits drive American whiskey boom

The global boom in American whiskey sales continues unabated, driven especially by flavoured varieties such as Jack Daniel's Tennessee Honey and F...
Jack Daniel's : Brown-Forman : Whiskey
Maple moment: Whiskey brand appeals to both genders

News

Maple moment: Whiskey brand appeals to both genders

Hudson Whiskey’s new Maple Cask Rye re-invents a traditionally masculine drink with design cues that appeal to both genders.
Liquor : Whiskey : Boozette Brands
Female whisky drinkers

Markets

Female whisky drinkers

Once the older gent’s status symbol, whisky is now attracting women in their droves. Blogs and tasting clubs are introducing females to the drink’s...
Johnnie Walker : Christina Hendricks : Alwynne Gwilt
Right Ballance: Set celebrates delicacy of whisky

News

Right Ballance: Set celebrates delicacy of whisky

Dumbarton, Scotland – Scotch whisky producer Ballantine’s commissioned Swedish design studio Front to create a limited-edition drinking set to cele...
Whiskey : Refined : Tumbler
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