Charles Spence

What exactly do consumers see in clear drinks?

Viewpoints

What exactly do consumers see in clear drinks?

Professor Charles Spence of Oxford University examines whether a lack of colour can bring success in the overcrowded drinks market.
Drinks : Clear Drinks : Coca Cola
Jozef Youssef: Kitchen Theory

Viewpoints

Jozef Youssef: Kitchen Theory

Why the future of gastronomy is multisensory.
Multisensory : Kitchen Theory : Experimental Gastronomy
Multisensory food packaging

Viewpoints

Multisensory food packaging

Considering the noise around synaesthesia, food packaging could experiment with stimulating senses other than sight.
Packaging Design : Charles Spence : Synaesthetic Selling
Tempting tastes

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Tempting tastes

London – LS:N Global spoke to Fragrant Supper Club founder Louise Bloor about olfaction, food and her unique dining experience.
London : Fragrant Supper Club : Sensory Splurge
Sending smells

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Sending smells

Boston – Send smells to friends and family with oNotes, an olfactory messaging platform.
OMedia : ONotes : Vapor Communications
Sweet threads

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Sweet threads

Copenhagen – The five taste groups have inspired a new fashion collection from Polish textile designer Martyna Barbara Golik.
The Royal Danish Academy Of Fine Arts : Touch That Taste : Martyna Barbara Golik
Charles Spence: How to stand out on the shelves and on the plate

Viewpoints

Charles Spence: How to stand out on the shelves and on the plate

Charles Spence, professor of experimental psychology at Oxford University, explains the psychology of packaging.
Synaesthesia : Synaesthetic Selling : Packaging Futures
Taste test: Whisky experiment explores sound effects

News

Taste test: Whisky experiment explores sound effects

London – Could your Spotify playlist affect the taste of your dram of Scotch?
Immersive : Experiment : Multi-sensory
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