Havana Club by Campaign, London Havana Club by Campaign, London
Havana Club by Campaign, London Havana Club by Campaign, London
Havana Club by Campaign, London Havana Club by Campaign, London

Guests mix it up at Havana Club's pop-up bar

15 : 05 : 2012 Colour : Sensoria : Ingredients

Milan – Cuban rum brand Havana Club opened the Mojito Embassy on 4 May, a pop-up DIY cocktail bar that encourages guests to gather ingredients and make their own mojito.

Each section of the Mojito Embassy is assigned its own colour and signature scent. The self-service Mojito Market has stacks of fresh ingredients, which guests can pick up and use to create their own drinks.

‘To create a memorable experience for consumers in today’s competitive market, you need to capture their imagination and involve them on more than just an aesthetic level,’ says Ben Ayres, associate senior designer at Campaign. ‘Sensorial design ensures a more meaningful experience.’

By using a combination of the five senses, brands can connect with consumers on a deeper level. Read more in LS:N Global’s Synaesthetic Selling microtrend.

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