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Digi-print: Lexus turns the page on conventional ads

By Peter Firth 14.10.2012 Interactive : Ad : Adverts

US – Luxury carmaker Lexus has created an advertisement that combines the realms of print and digital using an iPad app.

The ad in Sports Illustrated magazine comes to life when the iPad is placed behind the page. The back-lit screen of the iPad shines through the paper, animating the ad.

This is a great way to make a print advertisement more compelling and interactive. For another good example of the merging of print and digital, read our innovate feature on Field Guide

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Apple unveils highly anticipated AR/VR headset Vision Pro

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Bambox unveils sustainable alternative to old loo roll design

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Samaritaine transforms into amusement park for summer

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LVMH pledges sustainable training for all employees by 2026

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Stat: Skincare is beauty’s largest category with half of the market

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