Digi-print: Lexus turns the page on conventional ads

US – Luxury carmaker Lexus has created an advertisement that combines the realms of print and digital using an iPad app.

The ad in Sports Illustrated magazine comes to life when the iPad is placed behind the page. The back-lit screen of the iPad shines through the paper, animating the ad.

This is a great way to make a print advertisement more compelling and interactive. For another good example of the merging of print and digital, read our innovate feature on Field Guide