The Vanishing Game by William Boyd and Land Rover
The Vanishing Game by William Boyd and LandRover The Vanishing Game by William Boyd and LandRover
The Vanishing Game by William Boyd and LandRover
The Vanishing Game by William Boyd and LandRover The Vanishing Game by William Boyd and LandRover
The Vanishing Game by William Boyd and LandRover The Vanishing Game by William Boyd and LandRover

Novel idea: Bringing the story alive with a digital thriller

17 : 11 : 2014 Jaguar Land Rover : The Vanishing Game : Faction Marketing

Coventry, UK – Novelist William Boyd’s latest thriller won’t be available in hardback or in a book store near you, but as an interactive story hosted on Tumblr.

The Vanishing Game, developed by agency Y&R, is a short story commissioned by Land Rover to explore how adventures are part of the 4x4 experience.

The interactive experience provides a variety of multimedia options to explore the story on a deeper level, including video, cinemagraphs and musical accompaniment.

Told in eight parts, the story follows an out-of-work British actor who is offered the chance to earn £1,000 for 24 hours’ work, delivering a mysterious package from London to Scotland.

Speaking to The Guardian, Kim McCullough, vice-president of marketing at Jaguar Land Rover North America, said the company was ‘constantly exploring new ways to bring [its] owners’ passion for their vehicles to life’, with The Vanishing Game project capturing ‘how driving and adventures are a rich part of the Land Rover DNA’.

Read LS:N Global’s Innovate on The Echo Project for more on how the digital world is being used to enhance the world of fiction.

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