Eye candy

Design Army has given Georgetown Optician the Wes Anderson treatment in a new storybook-style ad. Thick-rimmed glasses, pastel shades and a surrealist surfeit of eyeballs lend a fairytale feel that chimes with the modern consumer’s desire for escapism.

• Spooky and kooky styling channels an alternative aesthetic
• Viewers are immersed in the dream-like world of a well-dressed family of oddballs

The campaign is inspired by such classics of quirky cinema as The Addams Family and Wes Anderson’s The Grand Budapest Hotel. 

Vibrant costumes, striking sets and playful camerawork pay homage to Anderson’s penchant for reframing family nostalgia through a hipster-like lens.

The script riffs on optical terminology in a faux-serious tone and taps into the perfect surrealist trope for eyewear, the disembodied eyeball, which appears on eyelids, birthday cakes and Halloween costumes.

The Big Picture: People are increasingly eager to lighten fact with fiction and escape into fantasy worlds, as we examine in our Faction Marketing macrotrend.