Punch Shanghai

13 : 04 : 2015 Neri & Hu Design : Logan's Punch : Faction Marketing

Shanghai – Logan’s Punch bar has been designed as a celebration of the American cocktail spirit.

  • ‘Bars are the last refuge of the tortured soul’ – Logan’s Punch
  • A combination of traditional, decorative and customised elements
Punch Bar by Neri and hu, Shanghai. Photography by Dirk Weiblen Punch Bar by Neri and hu, Shanghai. Photography by Dirk Weiblen
Punch Bar by Neri and hu, Shanghai. Photography by Dirk Weiblen Punch Bar by Neri and hu, Shanghai. Photography by Dirk Weiblen
Punch Bar by Neri and hu, Shanghai. Photography by Dirk Weiblen Punch Bar by Neri and hu, Shanghai. Photography by Dirk Weiblen
Punch Bar by Neri and hu, Shanghai. Photography by Dirk Weiblen Punch Bar by Neri and hu, Shanghai. Photography by Dirk Weiblen

The Neri & Hu architectural design practice has recontextualised the concept of the cocktail bar while drawing on local nostalgia to create Logan’s Punch. Drawing on a desire to ‘anchor work on the dynamic interaction of experience, detail, material, form and light rather than conforming to a formulaic style’, Neri & Hu has designed a space that is steeped in both a traditional aesthetic and in contemporary energy. Drawing inspiration from the alleyways of Shanghai’s past, balanced with modern accents, the space is honest and simply itself – a relaxed bar with a focus on punch.

The Big Picture: Logan’s Punch has utilised the concept of Faction Marketing to create an impactful and unique bar experience. To explore the concept of Faction Marketing further look to our piece on Mrs Pound.

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