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UK – Footwear brand Clarks is hosting an interactive documentary via WhatsApp, inviting fans to learn more about the icons who helped shape its renowned desert boot.
From Rats to Rudeboys takes people on a journey back through time via their mobiles. Fans of the desert boot can engage in an open conversation with the characters and cultural icons who embraced the shoe as part of their identity, including Steve Barrow, Major Stitch and Bruno Barbey. Clarks is taking the conversation to WhatsApp as a way to engage with consumers in a way that feels more informal and less intrusive than direct marketing.
The Big Picture: Clarks has created a campaign that uses Faction Marketing to create an engaging and unique open dialogue between the brand and its customers.
We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.